ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Ismaila Abubakar, Ramatu Abdullahi, Hadiza Baba Ibrahim

Email(s): ismaeelabk@adamawastatepoly.edu.ng

DOI: 10.52711/2321-5763.2021.00036   

Address: Ismaila Abubakar1, Ramatu Abdullahi2, Hadiza Baba Ibrahim3
1Department of Business Administration and Management, Adamawa State Polytechnic, Yola, Nigeria.
2,3Department of Business Management Education, Adamawa State Polytechnic, Yola, Nigeria.
*Corresponding Author

Published In:   Volume - 12,      Issue - 3,     Year - 2021


ABSTRACT:
In a dynamic, complex and competitive business environment, it is vital for business organisations including manufacturing SMEs to improve product innovation capabilities and increase creativity and spontaneity in order to deal with uncertainties associated with intensity and frequency of changes in the environment. This study attempts to investigate the effects of product innovation on performance of manufacturing SMEs in an emerging economy and examine the role of strategic improvisation on product innovation and performance. Data for the study was collected from 182 owners/managers of manufacturing SMEs in Nigeria. The collected data was analysed using correlation and regression techniques. Findings of the empirical study indicate that the coef?cient for product innovation is positive and signi?cant for firm performance. However, the result shows that the interaction term between product innovation and strategic improvisation is not signi?cant in predicting firm performance. Therefore, firms can build and enhance their performance using product innovation capabilities regardless of the present or absent of strategic improvisation in the organisation. This study provides implications for managers, entrepreneurs and government in ?nding the right way to performance through adopting product innovation.


Cite this article:
Ismaila Abubakar, Ramatu Abdullahi, Hadiza Baba Ibrahim. Moderating Effect of Strategic Improvisation on product Innovation and Performance of Manufacturing SMEs. Asian Journal of Management. 2021; 12(3):237-2. doi: 10.52711/2321-5763.2021.00036

Cite(Electronic):
Ismaila Abubakar, Ramatu Abdullahi, Hadiza Baba Ibrahim. Moderating Effect of Strategic Improvisation on product Innovation and Performance of Manufacturing SMEs. Asian Journal of Management. 2021; 12(3):237-2. doi: 10.52711/2321-5763.2021.00036   Available on: https://ajmjournal.com/AbstractView.aspx?PID=2021-12-3-1


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