2321-5763 (Online)
0976-495X (Print)

Author(s): Ismaila Abubakar, Ramatu Abdullahi, Hadiza Baba Ibrahim


DOI: 10.52711/2321-5763.2021.00036   

Address: Ismaila Abubakar1, Ramatu Abdullahi2, Hadiza Baba Ibrahim3
1Department of Business Administration and Management, Adamawa State Polytechnic, Yola, Nigeria.
2,3Department of Business Management Education, Adamawa State Polytechnic, Yola, Nigeria.
*Corresponding Author

Published In:   Volume - 12,      Issue - 3,     Year - 2021

In a dynamic, complex and competitive business environment, it is vital for business organisations including manufacturing SMEs to improve product innovation capabilities and increase creativity and spontaneity in order to deal with uncertainties associated with intensity and frequency of changes in the environment. This study attempts to investigate the effects of product innovation on performance of manufacturing SMEs in an emerging economy and examine the role of strategic improvisation on product innovation and performance. Data for the study was collected from 182 owners/managers of manufacturing SMEs in Nigeria. The collected data was analysed using correlation and regression techniques. Findings of the empirical study indicate that the coef?cient for product innovation is positive and signi?cant for firm performance. However, the result shows that the interaction term between product innovation and strategic improvisation is not signi?cant in predicting firm performance. Therefore, firms can build and enhance their performance using product innovation capabilities regardless of the present or absent of strategic improvisation in the organisation. This study provides implications for managers, entrepreneurs and government in ?nding the right way to performance through adopting product innovation.

Cite this article:
Ismaila Abubakar, Ramatu Abdullahi, Hadiza Baba Ibrahim. Moderating Effect of Strategic Improvisation on product Innovation and Performance of Manufacturing SMEs. Asian Journal of Management. 2021; 12(3):237-2. doi: 10.52711/2321-5763.2021.00036

Ismaila Abubakar, Ramatu Abdullahi, Hadiza Baba Ibrahim. Moderating Effect of Strategic Improvisation on product Innovation and Performance of Manufacturing SMEs. Asian Journal of Management. 2021; 12(3):237-2. doi: 10.52711/2321-5763.2021.00036   Available on:

1.    Barney, J. (2013). Firm Performance and Competitive Advantage. Gaining and Sustaining Competitive Advantage, 15-43.
2.    Abubakar, I., and Mohammad, H. I. (2019). Linking Product Line Strategies to Competitive Advantage: An Empirical Study of Nigerian Food and Beverages Industry. SEISENSE Journal of Management, 2(4), 65-78.
3.    Anish K. Ravi (2020). Reinventing Strategic Management: An Evolutionary Perspective. Asian Journal of Management. 11(4): 429-433. doi: 10.5958/2321-5763.2020.00065.7
4.    Cingöz, A., and Akdoğan, A. A. (2013). Strategic flexibility, environmental dynamism, and innovation performance: An empirical study. Procedia-Social and Behavioral Sciences, 99, 582-589.
5.    Ishtiaq Hussain Qureshi (2017). Marketing Assets: A Framework for Differential Advantage. Asian Journal of Management, 8(2):220-228. doi: 10.5958/2321-5763.2017.00034.8
6.    Chan, H. K., Yee, R. W., Dai, J., and Lim, M. K. (2016). The moderating effect of environmental dynamism on green product innovation and performance. International Journal of Production Economics, 181, 384-391.
7.    Yamini Karmarkar, Matreye Jain, Rounak Wadhva (2017). Exploring the linkage between Diversification Strategies and Financial Strategies of selected Indian Firms. Asian Journal of Management, 8(2):163-173. doi: 10.5958/2321-5763.2017.00026.9
8.    Arshad, D., Razalli, M. R., Abu Bakar, L. J., Ahmad, H., and Mahmood, R. (2015). Exploring the incidence of strategic improvisation: Evidence from Malaysian government link corporations. Asian Social Science, 11(24), 105-112.
9.    Moorman, C., and Miner, A. S. (1998). Organizational improvisation and organizational memory. Academy of management Review, 23(4), 698-723.
10.    Kuncoro, W., and Suriani, W. O. (2018). Achieving sustainable competitive advantage through product innovation and market driving. Asia Pacific Management Review, 23(3), 186-192.
11.    Sethi, R., and Iqbal, Z. (2008). Stage-gate controls, learning failure, and adverse effect on novel new products. Journal of Marketing, 72(1), 118-134.
12.    Oladimeji, M. S., Amida, O. A., and Essien, E. A. (2019). Business Innovation and Competitive Advantage in Nigerian Manufacturing Sector. EMAJ: Emerging Markets Journal, 9(2), 37-43.
13.    Thoumrungroje, A., and Racela, O. (2013). The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance. Journal of Strategic Marketing, 21(2), 140-159.
14.    Pardeep Kumar (2017). Analysis the Impact of Classical Management Approaches on the Management Practices. Asian Journal of Management. 8(3):841-853. doi: 10.5958/2321-5763.2017.00132.9
15.    C. Madhusudan, R Panneerselvam (2017). Disruptive Innovation – A Review with Particular Reference to India. Asian Journal of Management, 8(4):1370-1378. doi: 10.5958/2321-5763.2017.00209.8
16.    Parul Singh, A. K. Saini (2018). Innovation in Organizations, Competitiveness and Performance: A Review and Research Agenda. Asian Journal of Management. 9(1):400-406. doi: 10.5958/2321-5763.2018.00061.6
17.    Lau, A. K., Tang, E., and Yam, R. C. (2010). Effects of supplier and customer integration on product innovation and performance: Empirical evidence in Hong Kong manufacturers. Journal of product innovation management, 27(5), 761-777.
18.    Ar, I. M. (2012). The impact of green product innovation on firm performance and competitive capability: the moderating role of managerial environmental concern. Procedia-Social and Behavioral Sciences, 62, 854-864.
19.    Garrido, M. J., and Camarero, C. (2010). Assessing the impact of organizational learning and innovation on performance in cultural organizations. International Journal of Nonprofit and Voluntary Sector Marketing, 15(3), 215-232.
20.    Schumpeter, J. A. (1942). Capitalism, Socialism and Democracy, 3rd edition, London: George Allen and Unwin, 1976
21.    Penrose, E. T. (1959). The Theory of the Growth of the Firm. New York: John Wiley.
22.    Teece, D. J., Pisano, G., and Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic management journal, 18(7), 509-533.
23.    Teece, D., and Pisano, G. (2003). The dynamic capabilities of firms. In Handbook on knowledge management (pp. 195-213). Springer, Berlin, Heidelberg.
24.    Wang, C. L., and Ahmed, P. K. (2007). Dynamic capabilities: A review and research agenda. International journal of management reviews, 9(1), 31-51.
25.    Helfat, C. E., and Peteraf, M. A. (2003). The dynamic resource‐based view: Capability lifecycles. Strategic management journal, 24(10), 997-1010.
26.    K.S. Sekhara Rao, V. Venu Madhav (2015). Capital Structure Strategies and Its Effect on Sustainable Corporate Growth - A Study on Dr. Reddy's Laboratories. Asian Journal of Management; 6(2): 101-109. doi: 10.5958/2321-5763.2015.00015.3
27.    Nuryakin, M. P. I. (2018). Competitive advantage and product innovation: Key success of Batik SMEs marketing performance in Indonesia. Academy of Strategic Management Journal, 17(2).
28.    Bismark Maka, N. Suresh (2018). Review of Financial Performance analysis of Corporate Organizations. Asian Journal of Management. 9(1):500-506. doi: 10.5958/2321-5763.2018.00078.1
29.    Manvinder Singh Tandon, Narender Nath Sharma, Vipan Kumar Bhulal (2017). A Comparative Study of Financial Performance with special reference of Co-Operative Banks. Asian Journal of Management, 8(3):711-717. doi: 10.5958/2321-5763.2017.00112.3
30.    Alam, P. A. (2017). Measuring Organizational Effectiveness through Performance Management System and Mckinsey's 7 S Model. Asian Journal of Management, 8(4), 1280-1286.
31.    Zahra, S. A., and Covin, J. G. (1993). Business Strategy, Technology Policy and Firm Performance.     Strategic Management Journal, 14(6), 451-478.
32.    McKnight, B., and Bontis, N. (2002). E‐improvisation: collaborative groupware technology expands the reach and effectiveness of organizational improvisation. Knowledge and process management, 9(4), 219-227.
33.    Ibrahim, N. A., Mahmood, R., and Bakar, M. S. (2018). Strategic improvisation and HEIs performance: the moderating role of organizational culture. PSU Research Review.
34.    Deepa Anbu (2019). The Role of Leaders and Managers in Business Organisations. Asian Journal of Management. 10(3): 225-228. doi: 10.5958/2321-5763.2019.00034.9
35.    Vera, D., and Crossan, M. (2005). Improvisation and Innovative Performance in Teams. Organization Science, 16(3), 203-224.
36.    Akgün, A. E., Byrne, J. C., Lynn, G. S., and Keskin, H. (2007). New product development in turbulent environments: Impact of improvisation and unlearning on new product performance. Journal of Engineering and technology Management, 24(3), 203-230.
37.    Leybourne, S., and Sadler-Smith, E. (2006). The role of intuition and improvisation in project management. International journal of project management, 24(6), 483-492.
38.    Hoskisson, R. E., Eden, L., Lau, C. M., and Wright, M. (2000). Strategy in emerging economies. Academy of management journal, 43(3), 249-267
39.    Covin, J. G., and Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic management journal, 10(1), 75-87.
40.    McDougall, P. P., Covin, J. G., Robinson Jr, R. B., and Herron, L. (1994). The Effects of Industry Growth and Strategic Breadth on New Venture Performance and Strategy Content. Strategic Management Journal, 15(7), 537-554.
41.    Belsley, D. A. (1980). On the efficient computation of the nonlinear full-information maximum-likelihood estimator. Journal of Econometrics, 14(2), 203-225.
42.    Sharma, S., Durand, R. M., and Gur-Arie, O. (1981). Identification and analysis of moderator variables. Journal of marketing research, 18(3), 291-300.

Recomonded Articles:

Author(s): Bismark Maka, N. Suresh

DOI: 10.5958/2321-5763.2018.00078.1         Access: Open Access Read More

Author(s): Joyjit Sanyal, Sweta Roy, Lovely Kumari Gupta

DOI: 10.5958/2321-5763.2018.00017.3         Access: Open Access Read More

Author(s): Supriya Mahajan, Er. Sulakshay Kumar

DOI: 10.5958/2321-5763.2018.00164.6         Access: Open Access Read More

Author(s): Rakesh M, Janet Jyothi D Souza

DOI: 10.5958/2321-5763.2018.00169.5         Access: Open Access Read More

Author(s): Neha Goyal, Rachna Agrawal, Renu Aggarwal

DOI: 10.5958/2321-5763.2015.00044.X         Access: Open Access Read More

Author(s): Priyanka Mehta

DOI: 10.5958/2321-5763.2017.00191.3         Access: Open Access Read More

Author(s): Sharon Valarmathi,Christo Jossy, Ashwin Babu

DOI: 10.5958/2321-5763.2018.00019.7         Access: Open Access Read More

Author(s): Nameirakpam Chetana, A. K. Das Mohapatra

DOI: 10.5958/2321-5763.2017.00098.1         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 

Recent Articles