ABSTRACT:
The recent years have seen an explosive growth in the mobile phone industry. The concept of anytime and anywhere internet facility with an inexpensive and comparatively smaller computing infrastructure is the driving force towards mobile commerce. With the advancements in the Wireless communication, mobile commerce has become a new paradigm for personal communication without any constraints in location. The present study for customer awareness and facing problems at mobile commerce applications. Consumers have embraced the web based e commerce in their day to day life in such a way that they cannot think of doing their tasks without any electronic channel and this has made businesses to extend their services beyond electronic channel into mobile channel. This study results that Mobile commerce play important role infecting human life. Mobile Commerce’s future seems to be extremely safe. In the previous few years it has been seen that the potential of M-commerce has paved a way to new emerging practices for businesses in today’s world and India is also showing the positive prints of adaptation of M-commerce platform for the same.
Cite this article:
M. Narayanan. Mobile Commerce Application and Services – A Study on Customer Perception. Asian Journal of Management. 2023;14(4):241-5. doi: 10.52711/2321-5763.2023.00040
Cite(Electronic):
M. Narayanan. Mobile Commerce Application and Services – A Study on Customer Perception. Asian Journal of Management. 2023;14(4):241-5. doi: 10.52711/2321-5763.2023.00040 Available on: https://ajmjournal.com/AbstractView.aspx?PID=2023-14-4-3
REFERENCE:
1. Xiongfei Cao, Lingling Yu, Zhiying Liu, Mingchuan Gong, Luqman Adeel. Understanding mobile payment users’ continuance intention: a trust transfer perspective. Internet Research. 2018; 28(2): 456-476.
2. Prasanta Kr. Chopdar, V.J. Sivakumar. Understanding psychological contract violation and its consequences on mobile shopping applications use in a developing country context. 2018; Journal of Indian Business Research.
3. Syagnik (Sy) Banerjee, Ruby Roy Dholakia. Location‐based mobile advertisements and gender targeting. Journal of Research in Interactive Marketing. 2012; 6(3): 198-214.
4. Lynda Andrews, Judy Drennan, Rebekah Russell‐Bennett. Linking perceived value of mobile marketing with the experiential consumption of mobile phones. European Journal of Marketing. 2012; 46(3/4): 357-386.
5. Samuel C. Yang, Mobile applications and 4G wireless networks: a framework for analysis. Campus-Wide Information Systems. 2012; 29(5): 344-357,
6. Kiseol Yang, Hye‐Young Kim. Mobile shopping motivation: an application of multiple discriminant analysis. International Journal of Retail & Distribution Management. 2012; 40(10) : 778-789
7. Philipp Broeckelmann. Exploring consumers' reactions towards innovative mobile services. Qualitative Market Research: An International Journal. 2010; 13(4): 414-429.
8. Călin Gurău, Ashok Ranchhod. Consumer privacy issues in mobile commerce: a comparative study of British, French and Romanian consumers. Journal of Consumer Marketing. 2009; 26(7): 496-507.
9. Toh Tsu Wei, Govindan Marthandan, Alain Yee‐Loong Chong, Keng‐Boon Ooi, Seetharam Arumugam. What drives Malaysian m‐commerce adoption? An empirical analysis. Industrial Management & Data Systems. 2009; 109(3): 370-388.