ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): S. Rajamohan, S. Sundararajan, E. Saranya Devi

Email(s): saranyaelango36@gmail.com

DOI: 10.52711/2321-5763.2024.00021   

Address: Dr. S. Rajamohan1, Dr. S. Sundararajan2, Dr. E. Saranya Devi3
1Senior Professor and Director, Alagappa Institute of Management, Alagappa University
2Teaching Assistant, Alagappa Institute of Skill Development, Alagappa University, Karaikudi - 630003.
3Teaching Assistant, Department of Banking Management, Alagappa University.
*Corresponding Author

Published In:   Volume - 15,      Issue - 2,     Year - 2024


ABSTRACT:
An ancient agricultural practice with great potential for providing small and marginal farmers in India with profitable self-employment is floriculture. The jasmine is one of the world's most beautiful flowers. They immediately inspire thoughts of beauty since they are connected to enjoyable and delightful things. Our ancient culture, artwork, crafts, thoughts, feelings, religion, philosophy, and social customs all display their haunting remembrance of flowers. It also covers the marketing of flowers and floral products as well as the creation of planting materials using seeds, cuttings, budding, grafting, and other techniques. Due to rising living standards and a global awareness of the need to live in an eco-friendly environment, the demand for floriculture products has increased in both developed and developing nations, making it an effective agribusiness in Tamil Nadu and around the world in recent years. This chapter presents the SEM model by using the issues and challenges of jasmine flowers based on business ventures. It’s my immense pleasure and sincerely thanks to RUSA for having given us valuable support and funded for this research work.


Cite this article:
S. Rajamohan, S. Sundararajan, E. Saranya Devi. Structural Equation Model- Sustainability Challenges and Issues of Jasmine Flowers Based on Business Ventures in Tamil Nadu. Asian Journal of Management. 2024;15(2):127-131. doi: 10.52711/2321-5763.2024.00021

Cite(Electronic):
S. Rajamohan, S. Sundararajan, E. Saranya Devi. Structural Equation Model- Sustainability Challenges and Issues of Jasmine Flowers Based on Business Ventures in Tamil Nadu. Asian Journal of Management. 2024;15(2):127-131. doi: 10.52711/2321-5763.2024.00021   Available on: https://ajmjournal.com/AbstractView.aspx?PID=2024-15-2-7


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