ABSTRACT:
Marketing management involves creating and executing strategic marketing programs that align with broader business goals. It leverages customer insights, tracks key metrics, and optimizes internal processes to drive success.Being an effective marketing leader is more nuanced than it may seem. Marketing management professionals often find their roles encompass strategy, planning, execution, and analysis. The impact of a well-documented strategy is significant; in fact, marketers with a formal strategy are 313% more likely to achieve their goals than those without one. What marketing management entails, its benefits, various processes, and practical tips for success. Comprehensive marketing tool to streamline strategy, consider for an all-in-one solution.Marketing management is crucial for businesses as it fosters effective customer engagement, enhances product appeal, and enables targeted campaigns that boost profitability and meet business goals. In any era of years coming a product launching advetisements, without solid management, you may encounter significant challenges.At its core, marketing management helps you grasp what customers want, from design elements to packaging. Without this insight, your product might fail to resonate with audience.
Cite this article:
Averineni Ravi Kumar. Review on Marketing Management. Asian Journal of Management. 2025;16(1):49-3. doi: 10.52711/2321-5763.2025.00008
Cite(Electronic):
Averineni Ravi Kumar. Review on Marketing Management. Asian Journal of Management. 2025;16(1):49-3. doi: 10.52711/2321-5763.2025.00008 Available on: https://ajmjournal.com/AbstractView.aspx?PID=2025-16-1-8