ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Surabhi Srivastava

Email(s): surabhi3k@gmail.com

Address: Dr. Surabhi Srivastava Senior Research Fellow, ICSSR Sponsored, Ministry of Education, New Delhi


ABSTRACT:
Pottery in India boasts an ancient and profound history, serving as a cornerstone of human civilization and culture for millennia. The Black Pottery of Sawai Madhopur, Rajasthan, stands as a unique and ancient craft, deeply embedded in India's cultural heritage. Characterized by its distinctive greyish-black hue, this pottery has evolved from utilitarian and ritualistic objects to significant decorative and contemporary functional items. Despite its profound historical and cultural importance, the craft faces substantial preservation challenges. This paper aims to preserve and document the intricate skills of pottery, focusing on Rajasthan's unique Black Pottery tradition. Through direct engagement with artisans, it uncovers critical challenges including market competition, financial instability, and declining intergenerational interest. The research then proposes integrated strategies for community development, emphasizing market linkages, capacity building, and improved policy implementation to ensure the craft's sustainable future.


Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 



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