Asian Journal of Management

ISSN

2321-5763 (Online)
0976-495X (Print)


Submit Article

Search Results:

Recognizing the Significance of Monitoring KPIs in Developing a Marketing Strategy to Evaluate the Effectiveness of Influencer-based Marketing

Author(s): Nibir Khawash, Prasenjit Chakravarty, Bratini Shome, Sudeshna Pahari

DOI: 10.52711/2321-5763.2024.00055

Views: 19 (pdf),       2130 (html)

Access: Open Access

Cite: Nibir Khawash, Prasenjit Chakravarty, Bratini Shome, Sudeshna Pahari. Recognizing the Significance of Monitoring KPIs in Developing a Marketing Strategy to Evaluate the Effectiveness of Influencer-based Marketing. Asian Journal of Management. 2024;15(4):353-9. doi: 10.52711/2321-5763.2024.00055


Read More

Mapping the Landscape of Higher Education: An Integrative Review and Research Agenda

Author(s): Prasenjit Chakravarty, Debobani Biswas, Sanatanu Ray Chaudhuri

DOI: 10.52711/2321-5763.2025.00040

Views: 0 (pdf),       12 (html)

Access: Closed Access

Cite: Prasenjit Chakravarty, Debobani Biswas, Sanatanu Ray Chaudhuri. Mapping the Landscape of Higher Education: An Integrative Review and Research Agenda. Asian Journal of Management. 2025;16(4):272-8. doi: 10.52711/2321-5763.2025.00040


Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Quick Links



Latest Issues

Popular Articles


Recent Articles



Investigating Innovative Behavior of Pharmaceuticals Employees through Sustainable HRM Practices: The moderating role of organizational culture
Effect of Employee Wellbeing on Job Performance in Public and Private Sectors Banks: A Literature Review
Management Lessons from Arjuna’s Vishada Yoga
Internet, Insight and Impact: Digital Media
Challenges Faced by LinkedIn Users
The Impact of Total Quality Management Equipment on Job Satisfaction: A Case Study of Helmand University
Corporate Venturing or Strategic Entrepreneurship: What viable option for Enterprise Survival in Nigeria: A Conceptual Review
Mapping the Landscape of Higher Education: An Integrative Review and Research Agenda
From Classroom to Career: The Multifaceted Impact of Communication Skills Education on Students’ Holistic Growth and Success
Tolerance of Ambiguity at Workplace
Esg Practices towards Achieving Sustainability: A Case of JSW Ltd.
Redefining Research Quality: Enhancing Institutional Metrics for Academic Excellence
A Structural Equation Modeling (SEM) Approach to Analyze Pilgrims
Factors Causing Stress among Students of Different Colleges of Kolkata: An Empirical Study
An Alternative Interval Numbers Ranking Method based on Distance to the Ideal Interval Numbers
A Human Stupidity and its Value
Legal and Social Impacts of Rubber Cultivation and its Perceptions in the State of Tripura
Occupational Stress among Employees of Various Sectors of Kolkata: An Empirical Study
NEP 2020 – Effectiveness of deployment and redeployment of faculty members for academic innovations
China

Tags


About Journal

Asian Journal of Management (AJM) (ISSN: print- 0976-495X; online- 2321-5763) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice and identify both a compelling practical management issue and a strong theoretical framework for addressing it. AJM publishes Original Research Articles, Short Communications, Review Articles in all areas of managerial sciences. Topics covered are: Strategic Management; Services Management; Health Service Management; Education Management; Operations Management; Organizational Analysis; Financial Management; Organizational Planning; Policy Making and Decision Making; Ethics in Business; Motivation; Globalization; Training and Development; Recruitment and Selection; Industrial Relations; Virtual Technology; Change Management; Business Accounting Initiatives; Partnership Development; Organizational Behavior; Flexibility; Marketing Management; Operational Management; Financial Management; Pharmaceutical Management.    
Read More  

Quick Links