ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Subrata Chattopadhyay, Pratik Saha Sardar

Email(s): subrata1chattopadhyay@gmail.com

DOI: Not Available

Address: Dr. Subrata Chattopadhyay1, Pratik Saha Sardar2
1Assistant Professor and Head-Corporate Relations, Future Institute of Engineering and Management ,Sonarpur Station Road, Kolkata-700150
2Student, Future Business School, Sonarpur Station Road, Kolkata-700150
*Corresponding Author

Published In:   Volume - 5,      Issue - 1,     Year - 2014


ABSTRACT:
A satisfied customer will give referrals about their positive experience. So a retailer should always think in that way to satisfy their customer and delighting them with the services which competitors never think of. The main objective of the study is to read the customer’s mind. It was done through a basic survey. In doing so the customer’s needs and wants had come out in a huge manner. The survey was done on the customers of pantaloons. By segmenting the customers of this store some relevant points popped out. These points or features should be taken into account so that customer service can be improved. The survey is done basically to highlight the customer service standards of Pantaloons and in doing so a comparative study of its satisfaction among two groups of people “Students and Professionals”


Cite this article:
Subrata Chattopadhyay, Pratik Saha Sardar. Evaluating the Customer Service Standards of Payback Cards in Pantaloons. Asian J. Management 5(1): January–March, 2014 page 35-40.


Recomonded Articles:

Author(s): Subrata Chattopadhyay, Pratik Saha Sardar

DOI:         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Recent Articles




Tags