ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Azad, Fahim Tasneema, Mutiatur Rasul, Ummay Sumaiya

Email(s): tasneema.azad@yahoo.com , mutiatur.fba@easternuni.edu.bd

DOI: 10.5958/2321-5763.2016.00012.3   

Address: Azad1, Fahim Tasneema1*, Mutiatur Rasul2, Ummay Sumaiya2**
1Lecturer, School of Business and Economics, United International University, Bangladesh
2Lecturer, Faculty of Business Administration, Eastern University, Bangladesh
*Corresponding Author

Published In:   Volume - 7,      Issue - 2,     Year - 2016


ABSTRACT:
Modern technology has radically transformed the process of fare management and transport booking around the world. Bangladesh - with its high population density - faces numerous problems in ensuring constant per unit rate of fare, timely transportation booking and proper queue administration. The absence of a ubiquitously applicable SMARTcard system in transportation increases the likelihood of black ticketing and price hike in holiday seasons. The research paper thus gives an insight into the necessity of SMARTcard approach in context of Bangladesh; analyze the fare management pattern by urban consumers and utilizing that information builds a prototype model which can be applied in public transportation - be it roads, waterways, railways or even domestic airways - by the concerned governmental authority to reap the benefits of a modern travel method. The research in this way is beneficial for the public and private sector enterprises engaged in the transportation sector and might be useful for further researches into nation-wide digitalized travel management.


Cite this article:
Azad, Fahim Tasneema, Mutiatur Rasul, Ummay Sumaiya. A Great Journey: Ubiquitous Approach on SMARTcard based Transport Fare Management in Bangladesh. Asian J. Management. 2016; 7(2): 80-86. doi: 10.5958/2321-5763.2016.00012.3


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DOI: 10.5958/2321-5763 


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