ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Ruchita Pangriya, Rupesh Kumar M.

Email(s): ruchita.pangriya@res.christuniversity.in , rupeshkumar.m@christuniversity.in

DOI: 10.5958/2321-5763.2016.00034.2   

Address: Ruchita Pangriya1, Dr. Rupesh Kumar M.2
1Research Scholar, Institute of Management, Christ University, Bangalore - 560029, Karnataka
2Assistant Professor, Institute of Management, Christ University, Bangalore - 560029, Karnataka
*Corresponding Author

Published In:   Volume - 7,      Issue - 3,     Year - 2016


ABSTRACT:
Private label brands are capturing the Indian Market day by day. Both consumers and retailers are taking these brands hand by hand because of the various benefits associated with it. Private label brands are representing their strong presence in online as well as offline markets. In India online private label brands are in the very beginning phase and there is a lot of potential for research in this area. This article is a pilot study and with the objective of preparing a theoretical model and to understand how these variables are related to each other. For this purpose, a pool of items has been collected from the available literature. The responses collected from 100 respondents with a structured questionnaire. The researcher has used exploratory factor analysis to study four main factors have been extracted from factor analysis. Based on the extracted factors a model for the study is being prepared.


Cite this article:
Ruchita Pangriya, Rupesh Kumar M. Factors Affecting the Performance of Private Label Brands in Indian Online Market: an Assessment of Reliability and Validity. Asian J. Management. 2016; 7(3): 223-230. doi: 10.5958/2321-5763.2016.00034.2


Recomonded Articles:

Author(s): Dibyendu Bikash Datta, Sankhadip Bhattacharyya

DOI: 10.5958/2321-5763.2016.00002.0         Access: Open Access Read More

Author(s): Ms. Neeti Gupta

DOI: 10.5958/2321-5763.2017.00031.2         Access: Open Access Read More

Author(s): Dharmendra Mehta, Naveen K Mehta, Shruti Jain

DOI: 10.5958/2321-5763.2017.00079.8         Access: Open Access Read More

Author(s): Vijay Kumar Shrotryia, Upasana Dhanda

DOI: 10.5958/2321-5763.2018.00011.2         Access: Open Access Read More

Author(s): Ishfaq Hussain Bhat, Soumya Singh

DOI: 10.5958/2321-5763.2018.00194.4         Access: Open Access Read More

Author(s): Suraj Kushe Shekhar, Tony. P. Jose

DOI: 10.5958/2321-5763.2017.00068.3         Access: Open Access Read More

Author(s): M. Vasudevan, V.M. Senthilkumar

DOI: 10.5958/2321-5763.2017.00085.3         Access: Open Access Read More

Author(s): Shiv Kumar Sharma, Anuja Shukla

DOI: 10.5958/2321-5763.2017.00081.6         Access: Open Access Read More

Author(s): Ashish Kumar Srivastava, Saket Ranjan Praveer , Charu Yadav

DOI:         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Recent Articles




Tags