2321-5763 (Online)
0976-495X (Print)

Author(s): Kakoli Nath


DOI: 10.5958/2321-5763.2017.00025.7   

Address: Kakoli Nath
D- 36, Sector- 1 Shankar Nagar, Raipur (C.G.)
*Corresponding Author

Published In:   Volume - 8,      Issue - 2,     Year - 2017

This is an existing fact that development of every product goes through typical stages during its lifetime known as its product life cycle which includes four important stages namely the introduction stage, growth stage, maturity stage and decline stage. Similarly, DVD players also has to undergo all these four stages of its product life cycle differently along with which marketing mix also varies differently at every stage. Marketing mix is crucial while determining a product with the implementation of 7 P’s. These 7 P’s stands for Pricing, Product, Promotion, Place, People, Process and Physical evidence. The newly introduced 3 P’s are People, Process and Physical evidence among the 7 P’s and these 3 P’s shows applicability on service industries so are applicable on DVD players because it not only a physical good but rather with it a service. Services are mostly intangible and output of individuals or performance of an individual. Promotion which is one of the 7 P’s emphasizes on product differentiation which is very necessary for DVD players to survive in the market. DVD players have reached the maturity stage, the arrival of Blu- ray players have succeeded DVD players and DVD players can be renewed only with the help of product differentiation as it will eliminate the competition with similar products and will give DVD players uniqueness in comparison with other similar products, thus increasing its sales. But this does not have any empirical support due to which the actual number of sales of DVD players cannot be predicted.

Cite this article:
Kakoli Nath. The Study of Marketing Mix on Different Stages of PLC and its Haze on DVD Players. Asian J. Management; 2017; 8(2):155-162. doi: 10.5958/2321-5763.2017.00025.7

Recomonded Articles:

Author(s): Vinod N. Sayankar

DOI: 10.5958/2321-5763.2015.00006.2         Access: Open Access Read More

Author(s): Dharmendra Mehta, Naveen K Mehta, Shruti Jain

DOI: 10.5958/2321-5763.2017.00079.8         Access: Open Access Read More

Author(s): Joyjit Sanyal, Sweta Roy, Lovely Kumari Gupta

DOI: 10.5958/2321-5763.2018.00017.3         Access: Open Access Read More

Author(s): Manvinder Singh Tandon, Narender Nath Sharma, Vipan Kumar Bhulal

DOI: 10.5958/2321-5763.2017.00112.3         Access: Open Access Read More

Author(s): Sreeja K, KG Hemalatha

DOI:         Access: Open Access Read More

Author(s): Puttaswamy Gowda. M

DOI: 10.5958/2321-5763.2018.00192.0         Access: Open Access Read More

Author(s): Santosh Kumar, Vikash Kumar

DOI: 10.5958/2321-5763.2017.00210.4         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 

Recent Articles