ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Suraj Kushe Shekhar, Tony. P. Jose

Email(s): surajk.shekhar@vit.ac.in , surajkushe@gmail.com , tony.jose@vit.ac.in , tonyjtony@gmail.com

DOI: 10.5958/2321-5763.2017.00068.3   

Address: Dr. Suraj Kushe Shekhar1*, Dr. Tony. P. Jose2
1Asst. Professor (Sr.), School of Mechanical Engineering, VIT University, Vellore, Tamil Nadu, India.
2Asst. Professor, School of Social Sciences & Languages, VIT University, Vellore, Tamil Nadu, India.
*Corresponding Author

Published In:   Volume - 8,      Issue - 3,     Year - 2017


ABSTRACT:
The study examines the impact of advertisement on the buying behavior of customers towards fairness cream. Nowadays the fairness creams has a wider acceptance among the youth. A number of fairness creams are available in the Indian market and are widely advertised. The study has also taken an effort to understand the consumers’ perception towards the fairness cream and how advertisements influenced the brand choice of consumers. This study can be an eye opener for fairness cream producers for improving their prospective business in a better way.


Cite this article:
Suraj Kushe Shekhar, Tony. P. Jose. Impact of Advertisement on Buying Behavior of Customers Towards Fairness Cream. Asian J. Management; 2017; 8(3):429-431. doi: 10.5958/2321-5763.2017.00068.3


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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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