ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Abhishek Pandey, B. P. Singhal

Email(s): abhisheknet23@gmail.com

DOI: 10.5958/2321-5763.2017.00164.0   

Address: Abhishek Pandey*, B. P. Singhal
Commerce Department, Kumaun University, S.S.J. Campus, Almora
*Corresponding Author

Published In:   Volume - 8,      Issue - 4,     Year - 2017


ABSTRACT:
Sundry media activities have paramount role in the growing pattern of today’s teenagers. Degree of influence and impact of these activities on teenagers largely depends on time duration given to these different media and non-media activities like optically canvassing television, surfing internet, playing video games, computer games, heedfully aurally perceiving musical compositions on FM radio, reading newspaper / magazines and playing alfresco games. Time duration spent on mass media activities is incrementing day by day. Today teenagers mostly prefer visually examining television, playing computer games and surfing on internet and less intrigued with playing alfresco games and participation in gregarious and cultural activities. Excess of media utilization and avoidance of gregarious and cultural activities may have negative impact on teenager’s demeanor and their growing pattern. They are much active on Facebook and twitter, having hundreds of friends and processing information expeditiously but very less participative in authentic society. India is a diversified country. Here population is largely divided on the substratum of urban and rural substructure. There are lot of differences in urban and rural areas regarding infrastructure, communication, media activities, inculcative facilities, information technology, life style, fashion, victualing habits and many more. Main aim of this research paper was to ascertain time spending pattern of urban and rural teenagers discretely on sundry media and non-media activities and to find out are there any consequential differences? Study concluded that time spending pattern of urban and rural teenagers was significantly different which concludes that behavioral and growing pattern of these teenagers is withal different.


Cite this article:
Abhishek Pandey, B. P. Singhal. Time Spending Pattern for Various Media Activities of Urban and Rural Teenagers of India. Asian J. Management; 2017; 8(4):1075-1080. doi: 10.5958/2321-5763.2017.00164.0

Cite(Electronic):
Abhishek Pandey, B. P. Singhal. Time Spending Pattern for Various Media Activities of Urban and Rural Teenagers of India. Asian J. Management; 2017; 8(4):1075-1080. doi: 10.5958/2321-5763.2017.00164.0   Available on: https://ajmjournal.com/AbstractView.aspx?PID=2017-8-4-20


Recomonded Articles:

Author(s): Dibyendu Bikash Datta, Sankhadip Bhattacharyya

DOI: 10.5958/2321-5763.2016.00002.0         Access: Open Access Read More

Author(s): M. Rifaya Meera, R. Padmaja, R. Mohammed Abubakkar Siddique

DOI: 10.5958/2321-5763.2017.00023.3         Access: Open Access Read More

Author(s): Rajesh Kumar, C.K. Raju, K. L. Singh

DOI:         Access: Open Access Read More

Author(s): Bismark Maka, N. Suresh

DOI: 10.5958/2321-5763.2018.00078.1         Access: Open Access Read More

Author(s): Preeti Sodhi, Pratibha Thapa

DOI:         Access: Open Access Read More

Author(s): Rajeshwari B. Gotadaki, Vijetha .Mukkelli, T. N. Godi

DOI: 10.5958/2321-5763.2015.00050.5         Access: Open Access Read More

Author(s): Saritha Madipelli, Y. Chinappa

DOI:         Access: Open Access Read More

Author(s): Puttaswamy Gowda. M

DOI: 10.5958/2321-5763.2018.00192.0         Access: Open Access Read More

Author(s): Subhadeep Mukherjee

DOI: 10.5958/2321-5763.2017.00010.5         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 



Recent Articles




Tags