ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Dibyendu Bikash Datta, Sanjib Kumar Das, Sinjini Mukherjee

Email(s): dibyendu.datta@nift.ac.in

DOI: 10.5958/2321-5763.2018.00190.7   

Address: Dibyendu Bikash Datta1*, Sanjib Kumar Das2, Sinjini Mukherjee3
1Associate Professor, Dept. of Fashion Management Studies, National Institute of Fashion Technology Plot-3B, Block-LA, Sector III, Salt Lake City, Kolkata-700 098, India.
2Associate Professor, Dept. of Fashion and Lifestyle Accessories, National Institute of Fashion Technology Plot-3B, Block-LA, Sector III, Salt Lake City, Kolkata-700 098, India.
3Post Graduate Scholar, Dept. of Fashion Management Studies National Institute of Fashion Technology Plot-3B, Block-LA, Sector III, Salt Lake City, Kolkata-700 098, India.
*Corresponding Author

Published In:   Volume - 9,      Issue - 3,     Year - 2018


ABSTRACT:
West Bengal has a rich heritage of handloom weaving. From an economic standpoint, handlooms, come second only to agriculture in providing livelihood to the rural population of the State. Every district has weaving ‘clusters’, which are home to artisan communities, each specializing in specific varieties of handloom weaving. The demand and popularity of handloom products have been growing not only in our country but also around the world. Handloom fabric has a unique character which other mill made or fabric doesn’t have. The present study is an attempt to understand the customer awareness about the handloom products marketed by the West Bengal State Handloom Weavers' Co-operative Society Ltd. Popularly known as 'Tantuja'. The present study is descriptive in nature. The data required for the present study is collected mainly from primary sources. Convenience sampling technique was used to select a sample of 120 customers from five different stores in Kolkata city.


Cite this article:
Dibyendu Bikash Datta, Sanjib Kumar Das, Sinjini Mukherjee. A Study on Consumer Awareness of West Bengal Handloom Products from Tantuja. Asian Journal of Management. 2018; 9(3):1177-1182. doi: 10.5958/2321-5763.2018.00190.7


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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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