D. K Batra, Kirti Singh Dahiya
email@example.com , Kirti6359@gmail.com
Dr. D. K Batra1, Dr. Kirti Singh Dahiya2
1Professor, International Management Institute (IMI), B-10, Qutab Institutional Area, Tara Crescent, New Delhi, Delhi 110016.
2Assistant Professor, Institute of Information Technology and Management (IITM), D-29, Institutional Area, Janakpuri, New Delhi-110058.
Volume - 9,
Issue - 3,
Year - 2018
Service industries have been contributing enormously to the world’s economic growth and development. Tourism is one of the leading service industry as it has contributed 10.2% of the world’s GDP. Thus, providing good service quality is essential for the tourism service providers as an entire industry is revolving around it. The present research study aims to measure the difference of service quality experienced by the tourists based on the different demographic variables including age, gender, education and nationality. Service quality has been decomposed into different subsets corresponding to the different service provider in tourism industry like transportation, hotel services, restaurant services and service quality at the destination. One-way ANOVA has been applied in the present study for data analysis. Delhi has been chosen as a study destination as it is the capital city of India and is on the favourites list of many domestic and international visitors.
Cite this article:
D. K Batra, Kirti Singh Dahiya. Measuring the Effect of Demographic Variables on Service Quality in Tourism Industry. Asian Journal of Management. 2018; 9(3):1183-1190. doi: 10.5958/2321-5763.2018.00191.9