E-banking is defined as delivering technology based banking services for 24x7 to its customers. The changing global scenario is inducing banking sector to adopt this latest technology. Banks are also interested to deliver value based services with the help of advanced electronic and telecommunication technology. Our country has an extensive network of bank branches in rural areas. Many of them are commercial banks, the main motto of this extensive growth of bank branches in rural India is financial inclusion. We cannot ignore rural parts of India because regional disparity is also one of the drawbacks of Indian economy. The rural banking system is clearly more inclusive of low income families than those provided by the commercial banks. Even today, rural banks are at evolutionary stage in banking system in India. This paper clearly discusses concept and growth of internet banking in rural areas. The main objective of research is to analyse the role e-banking in rural area.
Cite this article:
Puttaswamy Gowda. M. Impact of E-Banking on Rural India-A Bird’s Eyeview. Asian Journal of Management. 2018; 9(3):1191-1194. doi: 10.5958/2321-5763.2018.00192.0