ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Rupali Talukdar

Email(s): rupalitalukdar999@gmail.com

DOI: 10.5958/2321-5763.2019.00038.6   

Address: Rupali Talukdar
Research Scholar, Gauhati University Assam
*Corresponding Author

Published In:   Volume - 10,      Issue - 3,     Year - 2019


ABSTRACT:
The consumer durable market is experiencing a huge change over time which is why the Indian Brand Equity Foundation Report (2015), forecasts the Indian consumer durable market to reach the fifth position in the world by 2025. In the consumer durable market, consumer’s behaviour for adoption of products experiences evolution over time, with the changes in marketing strategies of marketers and also with the changes in social, cultural, environmental factors etc. This necessitates a comprehensive study of consumer behaviour towards consumer durable goods. The consumer always tries to maximise his or her satisfaction in the best possible way and therefore tries to explore the new roots to satisfy the needs in the most possible way. Consumer behaviour is a study about the behaviour of consumer before purchasing, at the time of purchasing and after purchasing a product. The current study aims at analysing the pre-purchase behaviour of consumer in purchasing selected consumer durable goods.


Cite this article:
Rupali Talukdar. Pre-Purchase Decision making behaviour of Households for the selected Consumer Durable Goods–A Study in Kamrup Metropolitan and Kamrup District of Assam. Asian Journal of Management. 2019; 10(3): 241-247. doi: 10.5958/2321-5763.2019.00038.6


Recomonded Articles:

Author(s): Ruddhika Ardey, Rithika S, Nikhita Singh, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00126.9         Access: Open Access Read More

Author(s): Sinhayna Singh Bais, Archana Murthy, Tanya Roy, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00121.X         Access: Open Access Read More

Author(s): K. Hanumantha Rao, T.Gopi

DOI:         Access: Open Access Read More

Author(s): Shiv Kumar Sharma, Anuja Shukla

DOI: 10.5958/2321-5763.2017.00081.6         Access: Open Access Read More

Author(s): Ashish Kumar Srivastava, Saket Ranjan Praveer , Charu Yadav

DOI:         Access: Open Access Read More

Author(s): G. K. Deshmukh, R. P. Das

DOI:         Access: Open Access Read More

Author(s): Binod Kumar Sinha

DOI:         Access: Open Access Read More

Author(s): R. Vijayalakshmi, T. R. Gurumoorthy, G. Lingavel, K. Praveenkumar

DOI: 10.5958/2321-5763.2020.00049.9         Access: Closed Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Recent Articles




Tags