ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Suraj. K. Ishikar, Ritik. S. Jain, Tejas. G. Jain, Devendra. S. Mahale

Email(s): ritikbadera390@gmail.com

DOI: 10.5958/2321-5763.2020.00067.0   

Address: Mr. Suraj. K. Ishikar, Mr. Ritik. S. Jain, Mr. Tejas. G. Jain, Mr. Devendra. S. Mahale
Department of Pharmaceutical Management, Ahinsa Institute of Pharmacy Dondaicha Dist. Dhule.
*Corresponding Author

Published In:   Volume - 11,      Issue - 4,     Year - 2020


ABSTRACT:
Advertisements have been used for many years to influence the buying patterns of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of cosmetic products; both of these variables are lethal combination to influence the buying behaviors of the consumers. This particular research was conducted on the 200 young male or female who use different brands of cosmetics to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Correlation and regression analysis were used to identify the relationship between these variables. The results revealed provide the new way to managers to devise suitable strategy for the marketing of cosmetic products. These results show that advertisements are very useful in creating the awareness among the people but they are failed to build strong perceptions in the mind of consumers. Both of these variables such as consumer awareness and consumer perceptions will motivate the consumer to buy a certain product, as there is a positive relationship present in between them.


Cite this article:
Suraj. K. Ishikar, Ritik. S. Jain, Tejas. G. Jain, Devendra. S. Mahale. Impact of Advertisement on Consumer buying pattern in Cosmaceutical Segment. Asian Journal of Management. 2020;11(4):441-446. doi: 10.5958/2321-5763.2020.00067.0

Cite(Electronic):
Suraj. K. Ishikar, Ritik. S. Jain, Tejas. G. Jain, Devendra. S. Mahale. Impact of Advertisement on Consumer buying pattern in Cosmaceutical Segment. Asian Journal of Management. 2020;11(4):441-446. doi: 10.5958/2321-5763.2020.00067.0   Available on: https://ajmjournal.com/AbstractView.aspx?PID=2020-11-4-12


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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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