ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Akanksha John, Byju John.

Email(s): Email ID Not Available

DOI: 10.52711/2321-5763.2021.00081   

Address: Akanksha John1, Byju John.2
1Professor, Department Commerce and Management, Kalinga University, Raipur (C.G).
2Supervisor, Department Commerce and Management, Kalinga University, Raipur (C.G).
*Corresponding Author

Published In:   Volume - 12,      Issue - 4,     Year - 2021


ABSTRACT:
This research aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth.5 This report provides extensive research and rational analysis on the Indian fast food industry and about the changing trends in market. The research study looks into the market condition and future forecasts, and outlines of current trends and analyses. Domino’s pizza is an American restaurant chain and international franchise pizza delivery. This project will be focusing the customers of Domino’s pizza outlets in Chhattisgarh.9 The purpose of this project is to view the customer satisfaction in domino’s pizza outlets. It tells about the consumer perception and consumer preference about the Domino’s products. It will explore the level of satisfaction of customers in pricing factors and in delivery of a products and it will give the suggestions to the Domino’s outlet to improve some extra qualities such adding some products reduction in price etc.7 This research is based on consumer perception of domino’s quality of service. The fast food industry of India and is one the country. Further, on the back of changing and busy lifestyle, middle class population and the industry will continue to grow at a pace in coming years. In the developed countries and continues to expand there and in many other industrial countries in the coming years.10 They are most trends developed in the youth areas. Youth like most fast food then the elder ones. In Chhattisgarh region the dominos trends are in DURG Region and RAIPUR.12 To explain customer satisfaction better it may be important to look additional factors to seek better measures of the constructs. Customer satisfactions are different. Full service restaurants should focus on three elements- service quality, price and food quality, value.5


Cite this article:
Akanksha John, Byju John. To Study the Consumer Satisfaction in Consuming the Fast Food Products With Special Reference To Domino’S. Asian Journal of Management. 2021;12(4):519-2. doi: 10.52711/2321-5763.2021.00081

Cite(Electronic):
Akanksha John, Byju John. To Study the Consumer Satisfaction in Consuming the Fast Food Products With Special Reference To Domino’S. Asian Journal of Management. 2021;12(4):519-2. doi: 10.52711/2321-5763.2021.00081   Available on: https://ajmjournal.com/AbstractView.aspx?PID=2021-12-4-29


REFERENCES:
1.    C.R. Kothari-Research management vishwa prakashan publishing printing in India. 5th edition Bangalore, year 2007.
2.    Kotler Philip- Marketing Management Prentice Hall printed in
3.    India, 9th edition year 2005.
4.    Tosh owe Stanley- The Marketing Review, Café Retail, The Indian
5.    Chapter 6th edition, Volume 86.
4.    Marketing Research- D.D. Sharma
5.    www.google.com
6.    www. Dominos.com.
7.    www.emeraldinsight.com.
8.    www.pristinecareers.com.
9.    www.reserchgate.net.
10.    www. scribd.com
11.    www.ajee.co.in
12.    www.managmentparadise.com
13.    www.ijmer.net
14.    www.ijstm.com
15.    www.momentstategies.com
16.    www.academia.edu.
17.    www.encyopedia.com
18.    www.wikipedia.com
19.    Customer Relationship
20.    relationship-management -nature and scope.
21.    http://omicsgroup.org
22.    https://espace.curtin.edu.au

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