ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Akanksha John

Email(s): Email ID Not Available

DOI: 10.52711/2321-5763.2021.00082   

Address: Akanksha John
Professor, Department Commerce and Management, Kalinga University, Raipur (C.G).
*Corresponding Author

Published In:   Volume - 12,      Issue - 4,     Year - 2021


ABSTRACT:
This research is based on customers perception on Domino’s pizza and to test the quality of service.9 The fast food industry of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, Further, on the back of changing and busy lifestyle, fast emerging middle class population and the industry will continue to grow at a pace in coming years.6 In the developed countries and continues to expand there and in many other industrial countries in the coming years.10 But some of the most rapid growth is occurring in the developing world; where fast food industries are changing the way people eat. People buy fast food because it is cheap, easy to prepare, and heavily promoted and it becomes most favorite to youths. This research aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth.13 This report provides extensive research and rational analysis on the Indian fast food industry and about the changing trends in market. The research study looks into the market condition and future forecasts, and outlines of current trends and analyses.8 This research has been made to help clients in analyzing the opportunities, challenges and drivers vital to the growth of fast food industry in India and basically in Chhattisgarh. 12 For the purpose of this research Fast Food Industry includes fast food restaurants, tea houses, coffee shops and juice bars in India. The 6000 corer fast food retail industry is mainly dominated by the multinational players.5


Cite this article:
Akanksha John. To Study the Conceptual Framework on Consumer Satisfaction with Special Refrence to Domino’s. Asian Journal of Management. 2021;12(4):523-6. doi: 10.52711/2321-5763.2021.00082

Cite(Electronic):
Akanksha John. To Study the Conceptual Framework on Consumer Satisfaction with Special Refrence to Domino’s. Asian Journal of Management. 2021;12(4):523-6. doi: 10.52711/2321-5763.2021.00082   Available on: https://ajmjournal.com/AbstractView.aspx?PID=2021-12-4-30


REFERENCES:
1.    C. R. Kothari-Research management vishwa prakashan publishing printing in India. 5th edition Bangalore, year 2007.
2.    Kotler Philip- Marketing Management Prentice Hall printed in India, 9th edition year 2005.
3.    Tosh owe Stanley- The Marketing Review, Café Retail, The Indian Chapter 6th edition, Volume 86.
4.    Marketing research- d.d. Sharma
5.    www.google.com
6.    www. Dominos.com.
7.    www.emeraldinsight.com.
8.    www.pristinecareers.com.
9.    www.reserchgate.net.
10.    www. scribd.com
11.    www.ajee.co.in
12.    www.managmentparadise.com
13.    www.ijmer.net
14.    www.ijstm.com
15.    www.momentstategies.com
16.    www.academia.edu.
17.    www.encyopedia.com
18.    www.wikipedia.com
19.    Customer Relationship
20.    relationship-management -nature and scope.
21.    http://omicsgroup.org
22.    https://espace.curtin.edu.au

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