ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Le Thi Khanh Ly, Ho Tan Tuyen

Email(s): letkhanhly@dtu.edu.vn

DOI: 10.52711/2321-5763.2023.00042   

Address: Le Thi Khanh Ly1*, Ho Tan Tuyen2
1International School, Duy Tan University, Da Nang 550000, Vietnam.
2Faculty of Business Administration, Duy Tan University, Da Nang 550000, Vietnam.
*Corresponding Author

Published In:   Volume - 14,      Issue - 4,     Year - 2023


ABSTRACT:
This study identifies the factors affecting customers' decisions to buy a laptop at Metta company. The findings of this study revealed that six of variables statistically influenced customers' decisions to buy a laptop at Metta company, name all the six Price and payment conditions, Brand, Design, Technical characteristics, The ability to connect and mobile, After-sales Service. This study provides useful information to the managers in understanding factors affecting customers' decisions to buy a laptop. From that can help managers in making appropriate policies, strategies and solutions to rise the revenue.


Cite this article:
Le Thi Khanh Ly, Ho Tan Tuyen. Research on Customers' Decisions to buy a Laptop at Metta Company. Asian Journal of Management. 2023;14(4):255-9. doi: 10.52711/2321-5763.2023.00042

Cite(Electronic):
Le Thi Khanh Ly, Ho Tan Tuyen. Research on Customers' Decisions to buy a Laptop at Metta Company. Asian Journal of Management. 2023;14(4):255-9. doi: 10.52711/2321-5763.2023.00042   Available on: https://ajmjournal.com/AbstractView.aspx?PID=2023-14-4-5


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3.    Schiffman, Leon. G. and Kanuk (2004) Consumer Behavior, Leslie Lazar Pearson Education Pvt Ltd., New York.
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5.    Lindquist, J. D. (1974). Meaning of image: Survey of empirical and hypothetical evidence. Journal of Retailing, 50(4).
6.    Ashhan Nasir (2006). Factors influencing consumers’ laptop. 6th Global Conference on Business and Economics. Shamsunnahar Tania, (2012). Factors Influencing Teachers’ Laptop. Ulab journal of science and engineering, Vol.3, No 1.
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