Author(s):
Le Thi Khanh Ly, Ho Tan Tuyen
Email(s):
letkhanhly@dtu.edu.vn
DOI:
10.52711/2321-5763.2023.00042
Address:
Le Thi Khanh Ly1*, Ho Tan Tuyen2
1International School, Duy Tan University, Da Nang 550000, Vietnam.
2Faculty of Business Administration, Duy Tan University, Da Nang 550000, Vietnam.
*Corresponding Author
Published In:
Volume - 14,
Issue - 4,
Year - 2023
ABSTRACT:
This study identifies the factors affecting customers' decisions to buy a laptop at Metta company. The findings of this study revealed that six of variables statistically influenced customers' decisions to buy a laptop at Metta company, name all the six Price and payment conditions, Brand, Design, Technical characteristics, The ability to connect and mobile, After-sales Service. This study provides useful information to the managers in understanding factors affecting customers' decisions to buy a laptop. From that can help managers in making appropriate policies, strategies and solutions to rise the revenue.
Cite this article:
Le Thi Khanh Ly, Ho Tan Tuyen. Research on Customers' Decisions to buy a Laptop at Metta Company. Asian Journal of Management. 2023;14(4):255-9. doi: 10.52711/2321-5763.2023.00042
Cite(Electronic):
Le Thi Khanh Ly, Ho Tan Tuyen. Research on Customers' Decisions to buy a Laptop at Metta Company. Asian Journal of Management. 2023;14(4):255-9. doi: 10.52711/2321-5763.2023.00042 Available on: https://ajmjournal.com/AbstractView.aspx?PID=2023-14-4-5
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