Author(s):
P.Janaki, B.Sindhu
Email(s):
sindhucommercenasc@gmail.com
DOI:
10.52711/2321-5763.2024.00012
Address:
Dr.P.Janaki1, Mrs.B.Sindhu2
1Head and Associate Professor, Department of Commerce(Banking and Insuranse),Vellalar College for Women (Autonomous), Erode, Tamil Nadu, India
2Ph.D Research scholar , Department of Commerce, Vellalar College for Women (Autonomous),Erode, Tamil Nadu,India..
*Corresponding Author
Published In:
Volume - 15,
Issue - 1,
Year - 2024
ABSTRACT:
Post office saving system provides depositors an access to bank, a safe and convenient method to save money and to promote saving. Investment culture refers to the attitude, awareness and institutions in placing their savings in various financial assets. One of the major investments done here is on advertising. To remain competitive in the market it is necessary to understand and to influence the behavior of the investor. Behavior of the investor is influenced by many factors like return, safety, liquidity, convenience etc. The banks provide loans to retailers and wholesalers for their inventory. The study attempted focusing the attitude of investors on post office saving scheme, various schemes provided through post office, level of awareness of investors in post offices schemes.
Cite this article:
P.Janaki, B.Sindhu. Customers’ Awareness towards Post Office Schemes – A Study in Erode City. Asian Journal of Management. 2024;15(1):69-1. doi: 10.52711/2321-5763.2024.00012
Cite(Electronic):
P.Janaki, B.Sindhu. Customers’ Awareness towards Post Office Schemes – A Study in Erode City. Asian Journal of Management. 2024;15(1):69-1. doi: 10.52711/2321-5763.2024.00012 Available on: https://ajmjournal.com/AbstractView.aspx?PID=2024-15-1-12
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