ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Le Thi Khanh Ly, Ho Tan Tuyen

Email(s): letkhanhly@dtu.edu.vn

DOI: 10.52711/2321-5763.2024.00005   

Address: Le Thi Khanh Ly1,2*, Ho Tan Tuyen2,3 1International School, Duy Tan University, Da Nang 550000, Vietnam.
2Institute of Research and Development, Duy Tan University, Da Nang 550000, Vietnam.
3Faculty of Business Administration, Duy Tan University, Da Nang 550000, Vietnam.
*Corresponding Author

Published In:   Volume - 15,      Issue - 1,     Year - 2024


ABSTRACT:
This study identifies the factors affecting customers' intention to use credit card at Sacombank. The findings of this study revealed that four of variables statistically influenced customers' decisions to use credit card, name all the four Perceptions of behavioral control, Convenience in behavior, Cost to using, Attitude towards usage. This study provides useful information to the managers in understanding factors affecting customers' intention to use credit card. From that can help managers in making appropriate policies, strategies and solutions to rise the revenue.


Cite this article:
Le Thi Khanh Ly, Ho Tan Tuyen. Determinants of Customer Intention to use Credit Card at Sacombank. Asian Journal of Management. 2024;15(1):29-3. doi: 10.52711/2321-5763.2024.00005

Cite(Electronic):
Le Thi Khanh Ly, Ho Tan Tuyen. Determinants of Customer Intention to use Credit Card at Sacombank. Asian Journal of Management. 2024;15(1):29-3. doi: 10.52711/2321-5763.2024.00005   Available on: https://ajmjournal.com/AbstractView.aspx?PID=2024-15-1-5


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