Author(s):
Le Thi Khanh Ly, Ho Tan Tuyen
Email(s):
letkhanhly@dtu.edu.vn
DOI:
10.52711/2321-5763.2024.00005 
Address:
Le Thi Khanh Ly1,2*, Ho Tan Tuyen2,3
1International School, Duy Tan University, Da Nang 550000, Vietnam.
2Institute of Research and Development, Duy Tan University, Da Nang 550000, Vietnam.
3Faculty of Business Administration, Duy Tan University, Da Nang 550000, Vietnam.
*Corresponding Author
Published In:
Volume - 15,
Issue - 1,
Year - 2024
ABSTRACT:
This study identifies the factors affecting customers' intention to use credit card at Sacombank. The findings of this study revealed that four of variables statistically influenced customers' decisions to use credit card, name all the four Perceptions of behavioral control, Convenience in behavior, Cost to using, Attitude towards usage. This study provides useful information to the managers in understanding factors affecting customers' intention to use credit card. From that can help managers in making appropriate policies, strategies and solutions to rise the revenue.
Cite this article:
Le Thi Khanh Ly, Ho Tan Tuyen. Determinants of Customer Intention to use Credit Card at Sacombank. Asian Journal of Management. 2024;15(1):29-3. doi: 10.52711/2321-5763.2024.00005
Cite(Electronic):
Le Thi Khanh Ly, Ho Tan Tuyen. Determinants of Customer Intention to use Credit Card at Sacombank. Asian Journal of Management. 2024;15(1):29-3. doi: 10.52711/2321-5763.2024.00005 Available on: https://ajmjournal.com/AbstractView.aspx?PID=2024-15-1-5
REFERENCES:
1. Schiffman, Leon. G. and Kanuk. Consumer Behavior, Leslie Lazar Pearson Education Pvt Ltd., New York. 2004
2. Alba, J. W., Hutchinson, J. W. and Lynch, J. G. Memory and decision making and Robertson, T. S. and Kassarjian, H. H. (eds) Handbook of Consumer Behavior. Englewood Cliffs, NJ: Prentice-Hall. 1991. 1–49.
3. Lindquist, J. D. Meaning of image: Survey of empirical and hypothetical evidence. Journal of Retailing. 1974; 50(4).
4. Sunil Kumar Pradhan, Suman Kalyan Chaudhury. Attitude of Customers towards the Mobile Service Providers: A Study on Kolkata City. Asian J. Management. 2012; 3(2): 80-85.
5. N. Srinivas Kumar. An empirical study on the influence of independent marketing variables on the purchasing decision of selected personal care products. Asian J. Management. 2015; 6(2): 128-134.
6. Haralu Bullappa, Katera Shivkuma. The Impact of Irrigation on Poverty with Special Reference to-Asian Countries. Asian Journal of Management. 2018; 9(3):1109-1116.
7. Keshav Shivhare, Tarun Kumar, Rohit Rajwanshi. A Study on Switching behavior of Smartphone users in India. Asian Journal of Management. 2022;13(2):139-4.
8. Ridwana Hasan, Priya Verma. A Study of Factors Influencing Consumer’s Behaviour Towards Purchasing a Smart Phone in Raipur City. Int. J. Ad. Social Sciences. 2020; 8(3):87-95.
9. A. S. Suresh, Bhavna Pawar. A Study of Factors of Lifestyle and its impact on Nutraceutical Consumption: India Perspective. Asian Journal of Management. 2018; 9(1): 203-211.
10. Ashish Kumar Srivastava, Saket Ranjan Praveer, Charu Yadav . Decision Variables of Purchase Intention: A Multivariate Analysis of Promotional Tools. Asian J. Management. 2011; 2(2): 51-56.
11. Ashok Kumar Jha, G. K. Deshmukh, Sanskrity Joseph. Customers Intention to Switch towards Mobile Number Portability in Chhattisgarh – A Study. Asian J. Management. 2016; 7(3): 213-218.
12. Debasis Pani, Sunil Kumar Pradhan. Integrating effect of Consumer Perception on buying Intention: A Conceptual Model of buying behaviour for Tribal Handicrafts Products. Asian J. Management; 2017; 8(4):1149-1158.
13. Nitin Rohilla, Ruchi Dwivedi, Richa Tewari, Smita Mehendale. Online Repurchase Intention: A Methodological and Thematic Review. Asian Journal of Management. 2018; 9(1):841-846.
14. Sashikala V., P. Chitramani. The Impact of Behavioural Factors on Investment Intention of Equity Investors. Asian Journal of Management. 2018; 9(1):183-188.