ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Atul Kumar

Email(s): atulk.singh@yahoo.co.in.

DOI: Not Available

Address: Atul Kumar*
Assistant Professor, Department of Management, Siddhant College of Engineering, Sudumbare, Tal.- Maval, Dist.- Pune, Maharashtra (India) - 412 109.
*Corresponding Author

Published In:   Volume - 2,      Issue - 3,     Year - 2011


ABSTRACT:
The purpose of this study was to analyze the demographic and geographic inclination towards the store design of Indian shoppers while visiting shopping malls. Customers/visitors of shopping malls (n=200) were surveyed on random basis through printed questionnaires by face to face interview during January-February 2011. Chi Square Test of Independence and Kolmogorov-Smirnov One Sample Test have been applied to analyze the data. A significant relationship has been found between demographic characteristics viz. gender, age group, education, occupation and income of respondents and inclination towards store design. A positive relationship has been also found between geographic characteristics viz. residing area of respondents and inclination towards store design. Results depict a high degree of demographic and geographic inclination towards store design among respondents. Furthermore, results also explain attractiveness of store design tends to store loyalty. The study was confined to only Maharashtra state of India. The study will prove to be a great help to researchers/management students who want to do similar or related study in the future.


Cite this article:
Atul Kumar. Demographic and Geographic Inclination towards Store Design: A Study of Shopping Mall Customers in Maharashtra State, India. Asian J. Management 2(3): July- Sept., 2011 page 87-93.


Recomonded Articles:

Author(s): Saritha Madipelli, Y. Chinappa

DOI:         Access: Open Access Read More

Author(s): M. Rifaya Meera, R. Padmaja, R. Mohammed Abubakkar Siddique

DOI: 10.5958/2321-5763.2017.00023.3         Access: Open Access Read More

Author(s): Ms. Neeti Gupta

DOI: 10.5958/2321-5763.2017.00031.2         Access: Open Access Read More

Author(s): Prabhjot Kaur

DOI:         Access: Open Access Read More

Author(s): Prakash Pahari, Deepa Guleria, Ranbir Singh

DOI: 10.5958/2321-5763.2017.00168.8         Access: Open Access Read More

Author(s): Surabhi Singh, Renu Arora

DOI: 10.5958/2321-5763.2016.00014.7         Access: Open Access Read More

Author(s): Joyjit Sanyal, Sweta Roy, Lovely Kumari Gupta

DOI: 10.5958/2321-5763.2018.00017.3         Access: Open Access Read More

Author(s): Rashid Farooqi, Khalid Raza

DOI: 10.5958/2321-5763.2017.00045.2         Access: Open Access Read More

Author(s): Uttam Kumar Das, Jayakrushna Panda

DOI: 10.5958/2321-5763.2017.00149.4         Access: Open Access Read More

Author(s): Puttaswamy Gowda. M

DOI: 10.5958/2321-5763.2018.00192.0         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Recent Articles




Tags