C. D. Balaji, S. Praveen Kumar, T. Lawrence, N. Thamizhselvi
Dr. C. D. Balaji1, Dr. S. Praveen Kumar2, Prof. T. Lawrence3, N. Thamizhselvi4
1Professor, MBA Department, Panimalar Engineering College, Chennai
2Associate Professor, MBA Department, Panimalar Engineering College, Chennai
3Professor, MBA Dept. Meenakshi Engineering College, Chennai
4Assistant Professor, JNN Institute of Engineering, Chennai
Volume - 4,
Issue - 1,
Year - 2013
It is a truism that India live in its villages. Though research reports by globally renowned agencies predict that India will be the fourth largest economy by 2030 and can sustain its strong GDP growth rates, the fact that there is a growing divergence between urban India and the rural Bharat cannot be wished away. Be it economic, social or human development indicators, rural India lags behind urban India and the gap is only widening. Even after a decade of economic reforms, the trickle down impact of urban development to rural areas has been a mirage. While 70 per cent of the Indian population lives in rural areas, 58 per cent of them depend on agriculture. A major reason for rural poverty is that a large mass of rural population is dependent on agriculture whose contribution to national income has been on a secular decline from 70 to 75 per cent at the time of our independence to only 16.8 per cent currently. Farmer suicides have been a sickening reality and many of the government schemes do not reach the ultimate beneficiaries due to corruption, nepotism and ignorance of the rural population. Though the situation in rural areas is depressing, the developmental activities undertaken by the government, NGO’s and corporates to provide sustainable livelihood to the rural masses is creating a slow but profound transformation in the rural economy as well as in the social status of women. The objectives of this paper study are to highlight the growth of the Self Help Group (SHG) movement and also study the significant contribution made by HUL’s Project Shakthi, a pioneering model combining corporate goals and social responsibility to provide sustainable livelihood opportunities to the rural women.
Cite this article:
C. D. Balaji, S. Praveen Kumar, T. Lawrence, N. Thamizhselvi. Developmental paradigm of poverty alleviation through fostering of micro entrepreneurship– An analytical review. Asian J. Management 4(1): Jan.-Mar. 2013 page 47-53.