Nishi Shubhita Rakesh, Shreya Nanda, VishakhaRaghav, Smita Mehendale
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Nishi1, Shubhita Rakesh1, Shreya Nanda1, VishakhaRaghav1, Smita Mehendale2
1MBA Student (2017-2019), Symbiosis Institute of Management Studies, Symbiosis International
(Deemed University), Pune, Maharashtra, India,
2Assistant Professor, Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune Maharashtra, India,
Volume - 9,
Issue - 1,
Year - 2018
The presence of social media, its impact on the consumers and businesses, the advantages and disadvantages associated with it and the various tools and platform which form a part of this have become a subject of interest for various studies. One of the most important outcome of this rapidly evolving social media on tourism sector is E-Word of Mouth. More precisely, Electronic-Word of Mouth. Results of various studies indicate that E-WoM heavily impacts the choices of the consumers when it comes to selecting destinations and service providers. Any sort of negative E-WoM affects the destination image and hence the preferences of the consumers because it comes directly from the previous consumers. Systematic review of literature methodology has been adopted for this paper. Three major themes emerged namely e-WoM – the basic concept, consumer behavior and E-Wom, opportunities and challenges. Based on the thematic and methodological review direction for future research has been suggested.
Cite this article:
Nishi Shubhita Rakesh, Shreya Nanda, VishakhaRaghav, Smita Mehendale. E-Word of Mouth in Tourism Sector – A Methodological and Thematic Review. Asian Journal of Management. 2018; 9(1):829-833. doi: 10.5958/2321-5763.2018.00131.2