2321-5763 (Online)
0976-495X (Print)

Author(s): Nayna Abhang, Joe Lopez


DOI: 10.5958/2321-5763.2018.00077.X   

Address: Nayna Abhang1, Dr. Joe Lopez2
1Research Scholar, Savitribai Phule Pune University, Pune (M.S.), India
2Associate Professor, Sadhu Vaswani Institute of Management Studies, Pune (M.S.), India
*Corresponding Author

Published In:   Volume - 9,      Issue - 1,     Year - 2018

The Health Belief Model (HBM) is the most commonly used psychological model to explain and predict health behaviors. HBM find its application in various areas of health seeking behavior ranging from preventing tobacco usage to breast cancer. Being widely accepted various iterations have been developed over a period of time further detailing the usability and applicability of the model. This was a research on literature review related to health belief model and breast self-examination from the perspective of social marketing. The research lists down research studies carried out in selected parts of the world including United Kingdom, United States of America, Australia amongst others. The research was an attempt to highlight the key studies in the areas of societal marketing to carry on further research in the area.

Cite this article:
Nayna Abhang, Joe Lopez. Health Belief Model for Social Marketing of Breast Self-Examination – A Review of Literature. Asian Journal of Management. 2018; 9(1):493-499. doi: 10.5958/2321-5763.2018.00077.X

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DOI: 10.5958/2321-5763 

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