ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Nihar Mohapatra, Chinmaya Ku Dash

Email(s): mohapatra82@gmail.com , ckdash@yahoo.com

DOI: 10.5958/2321-5763.2018.00204.4   

Address: Dr. Nihar Mohapatra1, Dr. Chinmaya Ku Dash2
1Inspector of Supplies, FS and CW Department, Government of Odisha, Bhubaneswar
2Prof (Marketing), ADMAS University, Kolkata
*Corresponding Author

Published In:   Volume - 9,      Issue - 4,     Year - 2018


ABSTRACT:
Food and grocery is the largest retail sector worldwide and a majority of large global retailers such Wal-Mart and Carrefour operate in this segment. Retail is being projected as India’s industry of the future, driven by the country’s huge urban middle class population. Food and grocery is the largest segment of the retail industry and the potential for new entrants in this segment is enormous, particularly in untapped markets like rural and semi-rural areas. The Indian grocery market, specially the rural market, although extremely large, is immature and fragmented and is characterised by the presence of Mom and pop (Kirana) stores. This paper analyses the consumer attitude, preference of store choice for grocery items in rural markets.


Cite this article:
Nihar Mohapatra, Chinmaya Ku Dash. Rural Retailing for Grocery Items: An Empirical Study. Asian Journal of Management. 2018; 9(4): 1285-1290. doi: 10.5958/2321-5763.2018.00204.4


Recomonded Articles:

Author(s): Ishfaq Hussain Bhat, Soumya Singh

DOI: 10.5958/2321-5763.2018.00194.4         Access: Open Access Read More

Author(s): Shubhakar Gootam, K. Sanjay Kumar

DOI:         Access: Open Access Read More

Author(s): Nihar Mohapatra, Chinmaya Ku Dash

DOI: 10.5958/2321-5763.2018.00204.4         Access: Closed Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Recent Articles




Tags