Author(s):
Ho Tan Tuyen, Le Thi Khanh Ly, Nguyen Mau Duy Lam
Email(s):
letkhanhly@dtu.edu.vn
DOI:
10.52711/2321-5763.2022.00033 
Address:
Ho Tan Tuyen1,2*, Le Thi Khanh Ly3,2, Nguyen Mau Duy Lam3,2
1Faculty of Business Administration, Duy Tan University, Da Nang 550000, Vietnam.
2Institute of Research and Development, Duy Tan University, Da Nang 550000, Vietnam.
3International School, Duy Tan University, Da Nang 550000, Vietnam.
*Corresponding Author
Published In:
Volume - 13,
Issue - 3,
Year - 2022
ABSTRACT:
This study determines the factors affecting consumer’s decision to purchase digital marketing service at GCO company. The thesis uses qualitative research methods (group discussion) and quantitative research methods. The research shows that there are three positive impact on client’s decision to purchase digital marketing service. Specifically, “Price” has the most positive effect, followed by “Staff quality”, and the least influential factor is “Reputation”.
Cite this article:
Ho Tan Tuyen, Le Thi Khanh Ly, Nguyen Mau Duy Lam. Factors affecting Consumer's Decision to Purchase Digital Marketing Services at GCO company. Asian Journal of Management. 2022;13(3):181-5. doi: 10.52711/2321-5763.2022.00033
Cite(Electronic):
Ho Tan Tuyen, Le Thi Khanh Ly, Nguyen Mau Duy Lam. Factors affecting Consumer's Decision to Purchase Digital Marketing Services at GCO company. Asian Journal of Management. 2022;13(3):181-5. doi: 10.52711/2321-5763.2022.00033 Available on: https://ajmjournal.com/AbstractView.aspx?PID=2022-13-3-3
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