ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): G. Sindhu

Email(s): Email ID Not Available

DOI: 10.5958/2321-5763.2016.00004.4   

Address: G. Sindhu
Research Scholar, Anna University, Coimbatore
*Corresponding Author

Published In:   Volume - 7,      Issue - 1,     Year - 2016


ABSTRACT:
In today’s global scenario, an effective employer brand is essential for competitive advantage. The art and science of employer branding is therefore concerned with the attraction, engagement and retention of initiatives targeted at enhancing the company's employer brand. “India, Inc.”- a common term used in India to refer to India’s corporate sector which aims to positively build on opportunities as the world economy strengthens, and the employer brand is a prime example of a progressive HR practice in India. Minchington (2005) defines employer brand as “the image of an organization as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market”. The increasing focus on competitive advantage is leading many firms to rethink on their employer brand. The current economic slowdown and the pressure to cut costs and increase productivity have made the need to get the best people in the right jobs even more crucial. The key to this issue is to align the brand with the company's business plan, meaning the brand is designed to attract and retain the kinds of people the company wishes most. Employer branding helps companies to attract and retain high performing employees.


Cite this article:
G. Sindhu . A Study on Employer Branding Strategies for Talent Retention. Asian J. Management. 2016; 7(1): 23-26. doi: 10.5958/2321-5763.2016.00004.4

Cite(Electronic):
G. Sindhu . A Study on Employer Branding Strategies for Talent Retention. Asian J. Management. 2016; 7(1): 23-26. doi: 10.5958/2321-5763.2016.00004.4   Available on: https://ajmjournal.com/AbstractView.aspx?PID=2016-7-1-4


Recomonded Articles:

Author(s): Saritha Madipelli, Y. Chinappa

DOI:         Access: Open Access Read More

Author(s): Monika Sethi, Sourabh Guha, Anuraag Agarwal

DOI:         Access: Open Access Read More

Author(s): Nitin Kumar Saxena, Upinder Dhar

DOI: 10.5958/2321-5763.2017.00016.6         Access: Open Access Read More

Author(s): Shraddha Sodal, Rounaq Dhar, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00123.3         Access: Open Access Read More

Author(s): Shaeril Michael Almeida, Arson Jokim D’Souza, Tenzin Dolma

DOI: 10.5958/2321-5763.2018.00087.2         Access: Open Access Read More

Author(s): V. Uma, R. Mary Metilda

DOI:         Access: Open Access Read More

Author(s): A.K. Jha, Sanjay Awasthi, Shantanu Paul

DOI:         Access: Open Access Read More

Author(s): Sinhayna Singh Bais, Archana Murthy, Tanya Roy, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00121.X         Access: Open Access Read More

Author(s): Prachi Singh, Shilpi Gupta, Komal Sahu

DOI:         Access: Open Access Read More

Author(s): Sandeep Kumar, Sidheswar Patra

DOI: 10.5958/2321-5763.2017.00142.1         Access: Open Access Read More

Author(s): R. Shridhar, Radhika Shrivastava

DOI: 10.5958/2321-5763.2018.00110.5         Access: Open Access Read More

Author(s): Sandeep Kumar, Sidheswar Patra

DOI: 10.5958/2321-5763.2017.00211.6         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 



Recent Articles




Tags