ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Shaeril Michael Almeida, Stefy Elizabeth Joseph, Nilima James

Email(s): almeida@christuniversity.in

DOI: 10.5958/2321-5763.2018.00093.8   

Address: Dr. Shaeril Michael Almeida1*, Stefy Elizabeth Joseph2, Nilima James3
1Associate Professor, Department of Commerce, Christ University, Bengaluru-560029
2,3 Research Scholar, Department of Commerce (M.Com.), Christ University, Bengaluru,560029
*Corresponding Author

Published In:   Volume - 9,      Issue - 1,     Year - 2018


ABSTRACT:
One of the best marketing strategies which any firm can adapt is product placement through movies. This research contemplates the significance of product placement in Bollywood movies. This descriptive study makes a humble endeavor to measure and evaluate the viability of utilizing product placement in Bollywood movies as a rising promoting medium in the present worldwide showcasing condition. The articles are reviewed and conclusion is drawn regarding the impact of product placements in Bollywood movies.


Cite this article:
Shaeril Michael Almeida, Stefy Elizabeth Joseph, Nilima James. The Viability of Using Product Placement in Movies: A Bollywood Perspicacity. Asian Journal of Management. 2018; 9(1):591-594. doi: 10.5958/2321-5763.2018.00093.8


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Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

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DOI: 10.5958/2321-5763 


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