This study was an extract from a major research work on understanding the electronic sources and types of information in tourists choice process and this portion was primarily intended to understand as to what dimensions of information were being searched by tourists in the electronic sources and to rank those. Secondarily, this study intended to understand whether there were any significant differences in the dimensions of information search based of the tourists selected socio demographic characteristics such as gender, age, and occupation. Supporting evidenced were drawn from the literature review. A structured questionnaire was designed containing necessary variables and floated to 226 tourists who use e sources for searching information related to the destinations. Simple percentage analysis, mean calculation, and MANOVA of SPSS were used for analyzing the data. Pareto Chart of MS Excel was used to rank the dimensions of information search based on the tourists responses. As a key finding, despite respondents gender, age and occupation differences, tourists search for nightlife and entertainment features most in the e sources. Information about the accessibility modes to the destination was ranked first based on its mean value. However, tourists tend to perform wider information search in the electronic sources. Suggestions were provided to marketers based on this research outcomes. Limitations and further scope of the research were also pointed out.
Cite this article:
Sabari Shankar R. What information do tourists search in the E-sources? An Empirical Study. Asian Journal of Management. 2021; 12(1):41-46. doi: 10.5958/2321-5763.2021.00007.X
Sabari Shankar R. What information do tourists search in the E-sources? An Empirical Study. Asian Journal of Management. 2021; 12(1):41-46. doi: 10.5958/2321-5763.2021.00007.X Available on: https://ajmjournal.com/AbstractView.aspx?PID=2021-12-1-7
1. Buhalis, D. (2003). eTourism: Information technology for strategic tourism management. Pearson education.
2. Chan, Nga Ling, and Basak Denizci Guillet. "Investigation of social media marketing: how does the hotel industry in Hong Kong perform in marketing on social media websites?." Journal of Travel & Tourism Marketing 28.4 (2011): 345-368.
3. Dey, Banasree, and Mrinmoy K. Sarma. "Information source usage among motive-based segments of travelers to newly emerging tourist destinations." Tourism management 31.3 (2010): 341-344.
4. Escobar-Rodríguez, Grávalos-Gastaminza. "Pérez-Calañas, 2016 Escobar-Rodríguez, T., Grávalos-Gastaminza, MA & Pérez-Calañas, C.(2016)." Facebook and the intention of purchasing tourism products: Moderating effects of gender, age and marital status. Scandinavian Journal of Hospitality and Tourism 17.2: 129-144.
5. Gupta, Sumeet, and Hee-Woong Kim. "Virtual community: Concepts, implications, and future research directions." Proceedings of the tenth Americas conference on information systems. Vol. 10. 2004.
6. Jacobsen, Jens Kr Steen, and Ana María Munar. "Tourist information search and destination choice in a digital age." Tourism management perspectives 1 (2012): 39-47.
7. Kim, Sung-Eun, et al. "Effects of tourism information quality in social media on destination image formation: The case of Sina Weibo." Information & management 54.6 (2017): 687-702.
8. Llodrà-Riera, Isabel, et al. "A multidimensional analysis of the information sources construct and its relevance for destination image formation." Tourism management 48 (2015): 319-328.
9. Munar, Ana María, and Jens Kr Steen Jacobsen. "Motivations for sharing tourism experiences through social media." Tourism management 43 (2014): 46-54.
10. Munar, Ana María, and Jens Kr Steen Jacobsen. "Trust and involvement in tourism social media and web-based travel information sources." Scandinavian Journal of Hospitality and Tourism 13.1 (2013): 1-19.a
11. Pan, Bing, and Daniel Fesenmaier. "A typology of tourism-related web sites: Its theoretical backgound and implications." Information Technology & Tourism 3.3 (2000): 155-166.
12. Pan, Bing, Tanya MacLaurin, and John C. Crotts. "Travel blogs and the implications for destination marketing." Journal of Travel research 46.1 (2007): 35-45.
13. Papathanassis, Alexis, and Friederike Knolle. "Exploring the adoption and processing of online holiday reviews: A grounded theory approach." Tourism Management 32.2 (2011): 215-224.
14. Pühringer, Stefan, and Andrew Taylor. "A practitioner's report on blogs as a potential source of destination marketing intelligence." Journal of Vacation Marketing 14.2 (2008): 177-187.
15. Schmallegger, Doris, and Dean Carson. "Blogs in tourism: Changing approaches to information exchange." Journal of vacation marketing 14.2 (2008): 99-110.
16. Shankar, R. Sabari. "An Empirical Analysis of Tourists' Motivation." IUP Journal of Marketing Management 19.2 (2020): 35-46.
17. Sheldon, Pauline J. Tourism information technology. Cab International, 1997.
18. Tan, Wee-Kheng, and Tong-He Chen. "The usage of online tourist information sources in tourist information search: An exploratory study." The Service Industries Journal 32.3 (2012): 451-476.
19. Tussyadiah, Iis P., Sangwon Park, and Daniel R. Fesenmaier. "Assessing the effectiveness of consumer narratives for destination marketing." Journal of Hospitality & Tourism Research 35.1 (2011): 64-78.
20. Welbourne, Dustin, and Will J. Grant. "What makes a popular science video on YouTube." Sydney. Online verfügbar unter http://theconversation. com/what-makes-a-popular-science-video-onyoutube-36657, zuletzt geprüft am 21 (2015): 19.
21. Xiang, Zheng, et al. "Adapting to the internet: trends in travelers’ use of the web for trip planning." Journal of travel research 54.4 (2015): 511-527.
22. Xiang, Zheng, Vincent P. Magnini, and Daniel R. Fesenmaier. "Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet." Journal of retailing and consumer services 22 (2015): 244-249.
23. Zielstra, Dennis, and Hartwig H. Hochmair. "Positional accuracy analysis of Flickr and Panoramio images for selected world regions." Journal of Spatial Science 58.2 (2013): 251-273.