ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Gilbert P. Valdez Jr.

Email(s): gilbertjr.valdez@unp.edu.ph

DOI: 10.52711/2321-5763.2021.00014   

Address: Gilbert P. Valdez Jr.
DBA, University of Northern Philippines, Quirino Boulevard, Tamag, Vigan City, 2700 Ilocos Sur, Philippines.
*Corresponding Author

Published In:   Volume - 12,      Issue - 2,     Year - 2021


ABSTRACT:
The study aimed to determine the level of customer relations strategies of the hotel industry in Vigan City and the significant relationship between the level of customer relations strategies and the profile. Descriptive correlational method of research backed up with informal interviews was used in the conduct of the study. Data were treated using frequency and percentage, mean and simple linear correlation analysis. The study found out that the majority of the respondents were of middle ages, females, single, graduated in college, and had attended training programs at the local level. Hotels operated as a corporation, within the commercial zone, had a source of capitalization that came from personal savings /earnings and loans, had been in operation for a decade, and employed a sufficient number of employees. The level of customer relations strategies of the hotel industry in Vigan City were very high. Listening and problem-solving skills were found out to have a significant relationship on the profile.In light of the findings and conclusions the following recommendations were forwarded: (1) Continue hiring employees that have a deep knowledge and understanding of customer relations, (2) Implement activities and programs, problem-solving simulation for the employees/personnel should be prioritized, and (3) Tie-ups/partnering with professional organizations, either international, national, regional/local, or with the academe with their expert services should be considered.


Cite this article:
Gilbert P. Valdez Jr. The Customer Relations Strategies of the Hotel Industry. Asian Journal of Management. 2021; 12(2):93-0. doi: 10.52711/2321-5763.2021.00014

Cite(Electronic):
Gilbert P. Valdez Jr. The Customer Relations Strategies of the Hotel Industry. Asian Journal of Management. 2021; 12(2):93-0. doi: 10.52711/2321-5763.2021.00014   Available on: https://ajmjournal.com/AbstractView.aspx?PID=2021-12-2-1


REFERENCE:
1.    Arguilla, D.F. (2003), Marketing practices of hotels/inns and resorts of Ilocos Sur, Unpublished Masters’ Thesis, University of Northern Philippines, Vigan City
2.    Molla, S. (2015), Analysis of the service quality strategies of the four-star hotels in Addis Ababa, Ethiopia, St. Mary’s University School of Graduate Studies
3.    Torres, N.A. (2005), The status and prospects of the major business establishments in La Union, Unpublished Dissertation, University of Northern Philippines, Vigan City
4.    Vintero, H. (2016), Service delivery system of the hospitality industry in Metro Vigan, Unpublished Thesis, University of Northern Philippines, Vigan City
5.    Authenticity Consulting, LLC. (2019), Communication skills, Retrieved at http://managementhelp.org/communicationsskills/listening-skills.htm. Retrieved on May 25, 2019
6.    Employee-motivation-skills.com, (2019), Effective communication in the workplace for motivation, solutions and success, Retrieved at http://www.employee-motivation-skills.com/communication-in-the-workplace.html, Retrieved on May 25, 2019
7.    Kazi, A. (2017), A customer relations job description, Retrieved from http://www.ehow.com/about_6616243_customer-relations-job-description.html. Retrieved on May 25, 2019
8.    McNamara, C. (2019), Problem solving and decision making (solving problems and making decisions), Retrieved at http://managementhelp.org/personalproductivity/problem-solving.htm, Retrieved on May 25, 2019
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