ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Sandeep Bhawnani, D.R. Bhawnani

Email(s): sandeep.bhawnani@gmail.com , drbhawnani1957@gmail.com

DOI: Not Available

Address: Mr. Sandeep Bhawnani1, Prof. D.R. Bhawnani2
1Assistant Professor, St. Thomas College, Bhilai (C.G.)
2Associate Professor & Head, Department of Commerce, Seth R.C.S. Arts and Commerce College, Durg (C.G.)
*Corresponding Author

Published In:   Volume - 5,      Issue - 2,     Year - 2014


ABSTRACT:
Every country should embrace the remarkable concept of individuals and businesses forming a partnership to support social causes. In the context of India, such a partnership has enormous potential for strengthening society. Corporate social responsibility and volunteerism have no boundaries and are not constrained by race, color, or religion. More and more companies are accepting corporate citizenship as a new strategic and managerial purpose requiring their attention. Once seen as a purely charitable activity--a source of general goodwill, with no bottom-line consequence--citizenship is moving from the margins of concern to the center at leading companies. Harmony between man and environment is the essence of healthy life and growth. Therefore, maintenance of ecological balance and a pristine environment has been of utmost importance to BSP. Environment protection continues to be a key area of activity in BSP along with growth in generation of power. The objective of this paper is to understand the importance of green initiatives and activities taken-up by PSUs like BSP as a part of CSR. The goodwill firms can generate from acts of social responsibility may, in fact, be worth far more to the businesses than the amounts they give. Corporations collectively can make India a better place for every citizen.


Keywords:

Cite this article:
Sandeep Bhawnani, D.R. Bhawnani. Corporate Social Responsibility of Bhilai Steel Plant. Asian J. Management 5(2): April-June, 2014 page 166-169.


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