ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Poonam Amrutia, Darshana Dave

Email(s): amrutiapoonam@yahoo.com

DOI: 10.5958/2321-5763.2017.00158.5   

Address: Poonam Amrutia1*, Darshana Dave2: 1Assistant Professor, Shivam Institute of Management, Gujarat Technological University, Ahmedabad - 382424, Gujarat, India: 2Professor, G. H. Patel PG Institute of Business Management, Sardar Patel University, Vallabh Vidyanagar-388120, Gujarat, India: *Corresponding Author

Published In:   Volume - 8,      Issue - 4,     Year - 2017


ABSTRACT:
There is a growing concern regarding fewer awareness and limited utilization of ayurvedic medicines and treatments in its own country of origin. Previous literature has focused on consumer awareness and preference in general but not specifically by gazing the views of ayurvedic practitioners. The present work is an application of both quantitative and qualitative research design. As the study aimed to pore over perceptions of Government ayurvedic practitioners regarding patients’ (is used interchangeably with consumers) awareness, opinion and degree of reliance in ayurvedic medicines and treatments. The study consolidated views of (N=62) Government ayurvedic practitioners. The result indicates that though trust, reliability and demand for ayurveda has increased recently, but still, majority of patients are aware of only the name of ayurveda, they don’t have any basic knowledge of ayurveda and its treatment. Number of regular patients is more compare to first time users. Tablet form of medicine is most preferred among patients. Moreover, they prefer to follow ayurvedic treatments to cure normal and chronic ailments as well.


Cite this article:
Poonam Amrutia, Darshana Dave. Prevailing Tenor for Ayurveda in Views of Ayurvedic Practitioners. Asian J. Management; 2017; 8(4):1029-1036. doi: 10.5958/2321-5763.2017.00158.5


Recomonded Articles:

Author(s): M. Rifaya Meera, R. Padmaja, R. Mohammed Abubakkar Siddique

DOI: 10.5958/2321-5763.2017.00023.3         Access: Open Access Read More

Author(s): Dibyendu Bikash Datta, Sinjini Mukherjee, Trisha Banerjee, Pameli Das, Neha Mundhra, Aditya Narayan Divya

DOI: 10.5958/2321-5763.2017.00033.6         Access: Open Access Read More

Author(s): Joyjit Sanyal, Sweta Roy, Lovely Kumari Gupta

DOI: 10.5958/2321-5763.2018.00017.3         Access: Open Access Read More

Author(s): T. Narayana Gowd, S. Dhairya, M. Ramana Kumar

DOI:         Access: Open Access Read More

Author(s): Puja Khatri, Pragya Gupta

DOI: 10.5958/2321-5763.2017.00044.0         Access: Open Access Read More

Author(s): Vaishali Waikar, Yamini Karmarkar

DOI: 10.5958/2321-5763.2018.00001.X         Access: Open Access Read More

Author(s): Clayton Michael Fonceca, A. Umesh Samuel Jebaseelan

DOI: 10.5958/2321-5763.2017.00020.8         Access: Open Access Read More

Author(s): Rashmi Ranjan Parida

DOI: 10.5958/2321-5763.2017.00013.0         Access: Open Access Read More

Author(s): Suchitra Rathi

DOI: 10.5958/2321-5763.2018.00002.1         Access: Open Access Read More

Author(s): Anupreet Kaur Mokha

DOI: 10.5958/2321-5763.2018.00026.4         Access: Open Access Read More

Author(s): Parag Rijwani, Punita Rajpurohit

DOI: 10.5958/2321-5763.2017.00040.3         Access: Open Access Read More

Author(s): Ruddhika Ardey, Rithika S, Nikhita Singh, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00126.9         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 


Recent Articles




Tags