ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Jonika Lamba, Esha Jain

Email(s): jonikalamba@gmail.com , dr.eshajain1985@gmail.com

DOI: 10.52711/2321-5763.2021.00038   

Address: Jonika Lamba1, Dr. Esha Jain2
1Research Scholar, School of Management, The North Cap University, Gurugram.
2Assistant Professor (Sel. Grade), School of Management, The North Cap University, Gurugram.
*Corresponding Author

Published In:   Volume - 12,      Issue - 3,     Year - 2021


ABSTRACT:
Every catastrophe serves as a learning opportunity for the people, business organizations and the government. The COVID-19 pandemic is proving to be quite challenging for Indian economy as it has negatively impacted every sector of the economy. The Prime Minister in his speech while addressing the nation emphasized on five pillars of Indian economy namely i.e., economy, demography, system, infrastructure, and demand which need to be reinforced to widen the essence of revitalization and to preserve the prosperity of Indian Economy. The need of the hour is to capitalize the opportunities available to India in COVID-19 phase and help the nation to become ‘Atmanirbhar’. The article accompanies the key contribution of the professionals in fabricating Self- Reliant India. It also contains the challenges faced by MSME sector and the policy reforms taken up by government of India to accelerate the pace of growth and investment in micro and small enterprises and some instances of how investment in MSME sector will help India in fueling the engine of growth and development amid COVID-19 financial and economic distress phase. The professional is the helping hand in the period of disguise their support will help the nation in the field of innovation and how to sustain life in this new normal. The government of India should focus on holistic growth of nation by ensuring that business is shared with SMEs and MSMEs to build a robust ecosystem.


Cite this article:
Jonika Lamba, Esha Jain. Pivotal Role of MSME and Professionals in Fabricating Self-Reliant India. Asian Journal of Management. 2021; 12(3):253-7. doi: 10.52711/2321-5763.2021.00038

Cite(Electronic):
Jonika Lamba, Esha Jain. Pivotal Role of MSME and Professionals in Fabricating Self-Reliant India. Asian Journal of Management. 2021; 12(3):253-7. doi: 10.52711/2321-5763.2021.00038   Available on: https://ajmjournal.com/AbstractView.aspx?PID=2021-12-3-3


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