Electronic marketing (E-Marketing) is an application through electronic media and more specifically the Internet. This combines both direct response marketing and indirect marketing elements as well as a range of technologies to help connect businesses to its customers. It is a use of digital technologies to sell a company’s goods or services. This study aims to analyze the customer preferences for using E-Marketing and their buying patterns while discovering the impact of customer perception of online marketing and their reliability on the seller. The findings indicated that the wide popularity of E-Marketing owes the credit to the convenience and wide usage of the Internet among the population. The study concludes with the understanding that providing some prerequisites will secure a potential growth rate of E-Marketing in the future. The results show that the Internet user community has a strong familiarity with E-Marketing while a number of the population is still skeptical about making purchases through the Internet.
Cite this article:
Sabbrina Choudhury. The Scope of E-Marketing in Bangladesh. Asian Journal of Management. 2021; 12(1):86-90. doi: 10.5958/2321-5763.2021.00013.5
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