ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Ajay Jamnani, Jyoti Jamnani

Email(s): jamnani.ajay@gmail.com , jyotigit19@gmail.com

DOI: 10.52711/2321-5763.2021.00046   

Address: Ajay Jamnani1*, Jyoti Jamnani2
1KLS Institute of Management Education and Research, Belagavi - 590011, Karnataka, India.
2KLS Gogte Insitute of Technology, Department of Management, Belagavi - 590008, Karnataka, India.
*Corresponding Author

Published In:   Volume - 12,      Issue - 3,     Year - 2021


ABSTRACT:
The purpose of this paper is to develop the content and analyze the factors that impact the intent to purchase of customers from a food truck. The study was carried out in Belagavi, Karnataka, India, the study was carried out using a structured questionnaire to collect the data, the data was checked for normality and reliability, further one sample t test was applied to check the impact of selected factors on purchase intent of customers from food trucks. Demographic analysis of the respondents was also a part of the study. The impact of selected factors/variables on customer intent to purchase from food trucks was analyzed and it was observed that prize, taste, hygiene, Variety, service quality and exteriors had significant impact on the customer’s intent to purchase as the p-value = 0.000 (is < 0.05). The factors or variables were not borrowed from a single proven model in the literature, the factors were selected on the basic understanding of the researchers. The study was the first to analyze the impact of the factors impacting the customer intent to purchase from food truck in a non-metro city, and the results can be used by professionals working in the area.


Cite this article:
Ajay Jamnani, Jyoti Jamnani. Profile of Food Truck Consumers and their intent to visit Food Trucks. Asian Journal of Management. 2021; 12(3):301-9. doi: 10.52711/2321-5763.2021.00046

Cite(Electronic):
Ajay Jamnani, Jyoti Jamnani. Profile of Food Truck Consumers and their intent to visit Food Trucks. Asian Journal of Management. 2021; 12(3):301-9. doi: 10.52711/2321-5763.2021.00046   Available on: https://ajmjournal.com/AbstractView.aspx?PID=2021-12-3-11


REFERENCE:
1.    Anenberg, E. and Kung, E., 2014. What's Behind the Food Truck Phenomenon. Information Frictions and Taste-for-Variety. Washington, Board of Governors of the Federal Reserve System.
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3.    Dolberth Dardin, F., Stangarlin-Fiori, L., Olmedo, P., Serafim, A. and Opolski Medeiros, C., 2019. Elaboration and validation of a checklist for the evaluation of good hygiene practices in food trucks. British Food Journal, ahead-of-print(ahead-of-print).
4.    Hawk, Z., 2013. Gourmet Food Trucks: An Ethnographic Examination of Orlando's Food Truck Scene.
5.    Hernández-López, E. (2011). LA’s taco truck war: How law cooks food culture contests. The University of Miami Inter-American Law Review, 43(1), 233–268.
6.    Linnekin, B. J., Dermer, J., and Geller, M. (2011). New food truck advocacy: social media, mobile food vending associations, truck lots, and litigation in California and Beyond. The. NEXUS: Chapman’s Journal of Law and Policy, 17, 35–58
7.    Lee, C. K., Song, H. J., Bendle, L. J., Kim, M. J., and Han, H. (2012). The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior. Tourism Management, 33((1)), 89–99. doi:10.1016/j.tourman.2011.02.006
8.    Martin, N., 2014. Food fight! Immigrant Street Vendors, Gourmet Food Trucks and the Differential Valuation of Creative Producers in Chicago. International Journal of Urban and Regional Research, 38(5), pp.1867-1883.
9.    Olsen, P.E. and Mitchell, C.H., 2017. Beansie's or Bust: The Challenges of Managing a Food Truck Business. Journal of Critical Incidents, 10.
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11.    Shin, Y., Kim, H. and Severt, K., 2017. Antecedents of consumers’ intention to visit food trucks. Journal of Foodservice Business Research, 21(3), pp.239-256.
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13.    Wallsten, S.J. and Rhyan, C., 2014. Social media and entrepreneurship: The case of food trucks. Technology Policy Institute: Selected Works, pp.1-12.
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DOI: 10.5958/2321-5763 


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