ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Ravi Kumar J S, Syed Mohammad Ghouse, T. Narayana Reddy

Email(s): ravikumar.js@bitm.edu.in , mohammad.ghouse@presidencyuniversity.in , tnreddyjntua@gmail.com

DOI: 10.52711/2321-5763.2021.00055   

Address: Ravi Kumar J S1, Dr. Syed Mohammad Ghouse2, Dr. T. Narayana Reddy
1Asst Professor, Department of Management Studies, Ballari Institute of Technology and Management, Ballari, Research Scholar, Department of Management, Jawaharlal Nehru Technological University, Ananthapuramu.
2Associate Professor, School of Management, Presidency University, Bangalore.
3Assoc Professor, Department of Management, Jawaharlal Nehru Technological University, Ananthapuramu, Andhra Pradesh, India.
*Corresponding Author

Published In:   Volume - 12,      Issue - 4,     Year - 2021


ABSTRACT:
Social media, a 21th century platform and a tool to help nation and its societies to create, express, exchange their thoughts and ideas widely. People of all age group are fascinated to use and make this tool as any other media, to connect it to the world with lesser time and energy. Social media technology is wide enough to include blogging, picture-sharing, wall-posting, music-sharing, crowd sourcing and voice over IP, blogs etc, which today people are enjoying to utilize it to communicate with each other and also stimulate themselves to innovate more ideas and expressions. Social media, emerging as a hottest promotion tool during elections by the political parties to influence, connect and express their vision, objective to help them increase their visibility, or to gain majority. Today people live on social media, where even political parties want to reach out to hit them where they live. The purpose of writing this research paper is to understand the role social media plays in decision making of voters while they vote. The results of the study show that the social media have significant influence on voting decision especially young voters. The study also support that the remarks/tweets/comments by political leaders significantly influence their decision to vote for that party.


Cite this article:
Ravi Kumar J S, Syed Mohammad Ghouse, T. Narayana Reddy. Influence of Social Media on Voter Behaviour. Asian Journal of Management. 2021;12(4):367-4. doi: 10.52711/2321-5763.2021.00055

Cite(Electronic):
Ravi Kumar J S, Syed Mohammad Ghouse, T. Narayana Reddy. Influence of Social Media on Voter Behaviour. Asian Journal of Management. 2021;12(4):367-4. doi: 10.52711/2321-5763.2021.00055   Available on: https://ajmjournal.com/AbstractView.aspx?PID=2021-12-4-3


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