ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Sunita Bhandari Ghimire

Email(s): sunita.bhandari@cdm.tu.edu.np , prashantike@gmail.com

DOI: 10.52711/2321-5763.2023.00019   

Address: Sunita Bhandari Ghimire
Assistant Professor, Central Department of Management, Tribhuvan University, Kathmandu, Nepal.
*Corresponding Author

Published In:   Volume - 14,      Issue - 2,     Year - 2023


ABSTRACT:
This article is mainly focused on the beauty parlour business to find the prospects and problems to be faced by women entrepreneurs involved in this business. Both the entrepreneurs that are benefited from training provided by Event as well as those entrepreneurs who have trained themselves from other organizations are taken into consideration. In this context, study is done to find out- What are the problems and prospects of women entrepreneurs involved in beauty parlour business within Kathmandu Valley? Descriptive, correlational and regression analysis has been done to achieve research objectives and to test the proposed research hypotheses. Different items related to financial, social, technological dimensions has been used for conducting this research study. The study has followed the quantitative analysis under descriptive and analytical research design. Convenient and judgmental sampling has been followed for the selection of the samples. More than thousand parlours are working inside the Kathmandu valley which is the population for this study. 100 organizations have been taken as sample organizations and 150 beauticians as the sample size for the research study. To collect the opinions of beauticians, a structured questionnaire has been distributed which has been developed based on the review of articles. To describe the responses, mean value of each variable has been computed and the Cronbach’s alpha for testing reliability has been calculated with the use of SPSS 18 software. Correlation has been calculated to measure the relationship between different variables. Multiple Regression analysis has been conducted to examine the relationship between studied variables and to identify the strength of that relationship. A significant relationship has been found out between independent variables and the dependent variable.


Cite this article:
Sunita Bhandari Ghimire. A Study of Problems and Prospects of Women Entrepreneurs: An Empirical Insight on Beauty Parlour Business in Kathmandu. Asian Journal of Management. 2023;14(2):121-8. doi: 10.52711/2321-5763.2023.00019

Cite(Electronic):
Sunita Bhandari Ghimire. A Study of Problems and Prospects of Women Entrepreneurs: An Empirical Insight on Beauty Parlour Business in Kathmandu. Asian Journal of Management. 2023;14(2):121-8. doi: 10.52711/2321-5763.2023.00019   Available on: https://ajmjournal.com/AbstractView.aspx?PID=2023-14-2-4


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