ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Halima Afroz Lari, Kuhu Vaishnava, Manu K S

Email(s): manu.ks@christuniversity.in

DOI: 10.52711/2321-5763.2022.00041   

Address: Halima Afroz Lari1, Kuhu Vaishnava1, Manu K S2*
1Student, School of Business and Management, Christ (Deemed to be) University, Bangalore, Karnataka.
2Assistant Professor, School of Business and Management, Christ (Deemed to be) University, Bangalore, Karnataka.
*Corresponding Author

Published In:   Volume - 13,      Issue - 3,     Year - 2022


ABSTRACT:
Artificial intelligence (AI) is a large subject of computer science devoted to the development of intelligent computers capable of doing tasks that would typically need human intelligence. AI programming focuses on three cognitive processes: learning, reasoning, and self-correction. Many E-Commerce firms today employ artificial intelligence to better understand their customers and meet their expectations. Machine learning, the most popular subset of AI technology, can make sense of all the data that online stores collect and use it to provide insights that improve customer experience, streamline internal business operations, and combat fraud. This paper basically aims to identify some key applications of AI in E-commerce by reviewing research articles from various sources. The study concluded that AI has great impact on improving the efficiency of E-commerce companies and these companies are investng more and more with coming time to help their business to grow and boom in the recent years.


Cite this article:
Halima Afroz Lari, Kuhu Vaishnava, Manu K S. Artifical Intelligence in E-commerce: Applications, Implications and Challenges. Asian Journal of Management. 2022;13(3):235-4. doi: 10.52711/2321-5763.2022.00041

Cite(Electronic):
Halima Afroz Lari, Kuhu Vaishnava, Manu K S. Artifical Intelligence in E-commerce: Applications, Implications and Challenges. Asian Journal of Management. 2022;13(3):235-4. doi: 10.52711/2321-5763.2022.00041   Available on: https://ajmjournal.com/AbstractView.aspx?PID=2022-13-3-11


REFERENCES:
1.    Gupta, S. (2017, October 12). India’s e-commerce market to hit $200 billion by 2026: Morgan Stanley report. Mint. https://www.livemint.com/Industry/9iUxlQZ4iHwPiXRKscx3LK/Indias-ecommerce-market-to-grow-30-to-200-billion-by-202.html
2.    Yahoo is part of the Yahoo family of brands. (2022). Finance Yahoo. https://finance.yahoo.com/news/worldwide-b2b-e-commerce-industry-181500658.html
3.    Factors, F. (2022, January 13). Global Industry 4.0 Market Size To Hit USD 84.59 Billion by 2026 at a 19.4% CAGR (with COVID-19 Analysis): Facts & Factors. GlobeNewswire News Room. https://www.globenewswire.com/news-release/2022/01/13/2366554/0/en/Global-Industry-4-0-Market-Size-To-Hit-USD-84-59-Billion-by-2026-at-a-19-4-CAGR-with-COVID-19-Analysis-Facts-Factors.html
4.    Phaneuf, A. (2022, March 22). eCommerce B2B Industry Statistics for 2022. Insider Intelligence. https://www.insiderintelligence.com/insights/ecommerce-industry-statistics/
5.    Shrivastava, D. (2021b, March 12). The Rise and Future of E-Commerce Industry in India | E-commerce Industry. StartupTalky. https://startuptalky.com/ecommerce-industry-in-india/
6.    Indian E-commerce Industry Analysis | IBEF. (2020). IBEF. https://www.ibef.org/industry/ecommerce-presentation
7.    Image 2:D. (2021b, July 9). Top 10 e-commerce sites in India 2020. Disfold. https://disfold.com/top-e-commerce-sites-india/
8.    Bhatia, R. (2018, July 31). Amazon’s India Strategy – consolidating its empire on the back of AI. Analytics India Magazine. https://analyticsindiamag.com/amazons-india-strategy-consolidating-empire-back-artificial-intelligence/
9.    Pereira, B. (2020, May 31). Amazon AI Conclave brings together AI fraternity in India. Digital Creed. https://www.digitalcreed.in/amazon-ai-conclave/
10.    Reporter, B. S. (2021, June 4). SoftBank Group may invest $700 mn in Flipkart after exiting firm in 2018. www.Business-Standard.Com. https://www.business-standard.com/article/companies/masayoshi-son-led-softbank-group-may-invest-700-million-in-flipkart-121060400064_1.html
11.    Melounová, A. (2021b, November 18). Will AI take away your logistics jobs?EasyCargo. https://www.easycargo3d.com/en/blog/will-ai-take-away-your-logistics-jobs/
12.    Artificial Intelligence in Ecommerce: How This Rapidly Evolving Tech Will Change the Online Storefront , Retrieved from ,  https://www.bigcommerce.com/articles/ecommerce/ecommerce-ai/
13.    Melounová, A. (2021b, November 18). Will AI take away your logistics jobs?Easy Cargo. https://www.easycargo3d.com/en/blog/will-ai-take-away-your-logistics-jobs/
14.    Kutner, Y. (2021, April 2). AI In B2B E-Commerce: The Challenges and Alternatives. Forbes. https://www.forbes.com/sites/forbestechcouncil/2021/04/02/ai-in-b2b-e-commerce-the-challenges-and-alternatives/?sh=1d29010c5d64
15.    Song, X., Yang, S., Huang, Z., & Huang, T. (2019). The Application of Artificial Intelligence in Electronic. Journal of Physics: Conference Series .
16.    Khrais, L. T. (2020). Role of Artificial Intelligence in Shaping Consumer Demand in E-Commerce. MDPI- Future Internet
17.    Micul, A., Micu, A. E., Geru, M., Capatina, A., &Muntean, M. C. (2020). The Impact Of Artificial Intelligence Use On E-Commerce In Romania. Amfiteatru Economic
18.    Soni, V. D. (2020). Emerging Roles of Artificial Intelligence in ecommerce. International Journal of Trend in Scientific Research and Development (IJTSRD) .
19.    Singh, R. (2021). A Study of Artificial Intelligence and E-Commerce Ecosystem – A Customer's Perspective. International Journal of Research in Engineering, Science and Management
20.    Mehta, K., Das, D. R., & Jindal, S. (2019). The Emerging Concern of Artificial Intelligence in the E-commerce Industry . Transcending Technology
21.    Areiqat, A. Y., Alheet, A. F., Qawasmeh, R. A., &Zamil, A. M. (2021). Artificial Intelligence and Its Drastic Impact on E-commerce Progress. Academy of Strategic Management Journal
22.    Srivastava, A. (2021). The Application & Impact Of Artificial Intelligence (AI) On E-Commerce. Contemporary Issues in Commerce and Management .
23.    Sharma, D. (2021). Impact Of Ai On E-Commerce . Applications of Artificial Intelligence in Business and Finance .
24.    Nimbalkar, A., &Berad, A. (2021). The Increasing Importance Of Ai Applications In E-Commerce. Vidyabharati International Interdisciplinary Research Journal 13(1)
25.    Team, Z. (2020, July 11). Chatbots, AI, Technologies in eCommerce: Real Examples in Use. Zoolatech Blog. https://zoolatech.com/blog/chatbots-ai-technologies-in-ecommerce-real-examples-in-use/
26.    SmallBizGenius. (2022, March 17). The Future is Now - 37 Fascinating Chatbot Statistics. https://www.smallbizgenius.net/by-the-numbers/chatbot-statistics/#gref
27.    Davies, N. (2022, January 25). 9 Effective Ecommerce Chatbot Examples from Successful Brands. 9 Effective Ecommerce Chatbot Examples from Successful Brands. https://gettalkative.com/info/ecommerce-chatbot
28.    Marketing in the Age of Alexa. (2020, December 10). Harvard Business Review. https://hbr.org/2018/05/marketing-in-the-age-of-alexa
29.    Chowdhury, M. (2022, February 18). What is AI Image Recognition? How Does It Work in the Digital World? Analytics Insight. https://www.analyticsinsight.net/what-is-ai-image-recognition-how-does-it-work-in-the-digital-world/#:%7E:text=Image%20recognition%20examines%20each%20pixel,been%20trained%20in%20computer%20vision.
30.    D. (2021, December 12). See, Search, Buy: Visual AI & Image Recognition in E-commerce. InData Labs. https://indatalabs.com/blog/image-recognition-for-e-commerce
31.    T. (2021c, January 15). How to Create a Competitor Price Monitoring Strategy. Competitor Monitor. https://www.competitormonitor.com/blog/price-monitoring-strategy/How to Conduct and Prepare a Competitive Analysis | Edward Lowe Foundation. (2021).
32.    Node, I. (2022, January 20). The Most Accurate Competitor Price Monitoring Software for eCommerce. Blog. https://www.intelligencenode.com/blog/how-price-monitoring-software-helps-retailers-maximize-profit/
33.    O. (2021c, July 15). AI case study 2: Efficient inventory management using Artificial Intelligence. Tradecloud. https://www.tradecloud1.com/en/ai-case-study-2-efficient-inventory-management-using-artificial-intelligence/
34.    Chang, C. (2020, March 4). 3 ways AI can help solve inventory management challenges - IBM Supply Chain: IBM Supply Chain Blog. https://www.ibm.com/blogs/supply-chain/3-ways-ai-solves-inventory-management-challenges/
35.    Author, H. (2021, February 10). AI in Inventory Management: Putting AI to work to optimize inventory. Hypersonix. https://hypersonix.ai/blog/ai-in-inventory-management/
36.    Systems, N. (2021). How Artificial Intelligence is Changing Warehouse Operations. Newcastle Systems. https://www.newcastlesys.com/blog/how-artificial-intelligence-is-changing-warehouse-operations.
37.    Hao, K. (2021, August 12). A new generation of AI-powered robots is taking over warehouses. MIT Technology Review. https://www.technologyreview.com/2021/08/06/1030802/ai-robots-take-over-warehouses/
38.    Author, G. (2021, April 9). 10 Top Challenges of AI Technology In 2021. AI Chatbots Software from Onlim. https://onlim.com/en/challenges-of-ai/
39.    Duransel, B. (2022, April 20). Warehouse Robotics: Everything You Need to Know. Logiwa. https://www.logiwa.com/blog/warehouse-robotics
40.    Application of artificial intelligence in E-commerce | Customer relationship management, Technology, Artificial intelligence. (2022). Pinterest. https://in.pinterest.com/pin/757167756085134659/
41.    Information Technology and Management. (2020). Springer. https://www.springer.com/journal/10799/updates/18567844?error=cookies_not_supported&code=0c5478c5-8a94-46bc-98ee-63551c8ab605
42.    I. (2018, November 14). The Importance of Predictive Analytics for E-commerce Stores. Medium. https://medium.com/swlh/the-importance-of-predictive-analytics-for-e-commerce-stores-d7ef0ce2d32e
43.    How Big Data and AI Work Together: Synergies & Benefits. (2020). Qlik. https://www.qlik.com/us/augmented-analytics/big-data-ai
44.    Helbert, A. (2019, July 24). How AI is transforming the e-commerce customer experience. IBM UK & Ireland - Blog. https://www.ibm.com/blogs/think/uk-en/how-ai-is-transforming-the-e-commerce-customer-experience/
45.    Watson Customer Experience Analytics Infographic | IBM. (2019). IBM- Shape Customer Experience with Digital Behavior Analytics. https://www.ibm.com/industries/energy/resources/customer-experience-analytics-infographic/
46.    Hull, J. (2021, December 7). AI and Social Commerce: Digital Marketing Trends to Watch For in 2022. Brainlabs. https://www.brainlabsdigital.com/blog/ai-and-social-commerce-digital-marketing-trends-to-watch-for-in-2022/
47.    Batchelor, B. (2021, January 26). E-Tailers: Four Social Commerce Strategies To Consider In 2021. Forbes. https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2021/01/27/e-tailers-four-social-commerce-strategies-to-consider-in-2021/?sh=65d526ea65c8
48.    Editor. (2020, June 2). AI Applications in Cybersecurity with Real-Life Examples. AltexSoft. https://www.altexsoft.com/blog/ai-cybersecurity/
49.    Medien, A. (2022, January 6). The Promise of AI Content Filtering Systems For Digital Marketplaces. Medium. https://medium.com/checkstep/the-promise-of-ai-content-filtering-systems-for-digital-marketplaces-e66b61f412af
50.    Dilmegani, C. (2022, March 9). Top 20 AI Applications & Use Cases in E-Commerce [2022]. AIMultiple. https://research.aimultiple.com/ai-ecommerce/
51.    Chuprina, R. (2022, March 11). The Value of Artificial Intelligence for Retail in 2022. Technology Partner for Innovative Companies. https://spd.group/artificial-intelligence/ai-for-retail/
52.    The state of AI in 2021. (2021). McKinsey & Company. https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/global-survey-the-state-of-ai-in-2021
53.    Magoulas, R. S. S. (2020, February 12). The state of data quality in 2020. O’Reilly Media. https://www.oreilly.com/radar/the-state-of-data-quality-in-2020
54.    Grigul, E. (2020, June 9). AI in eCommerce: Challenges & Solutions. How to Use Machine Learning in eCommerce? Virto Commerce. https://virtocommerce.com/blog/ai-in-ecommerce
55.    Kutner, Y. (2021, April 2). AI In B2B E-Commerce: The Challenges and Alternatives. Forbes. https://www.forbes.com/sites/forbestechcouncil/2021/04/02/ai-in-b2b-e-commerce-the-challenges-and-alternatives/?sh=1d29010c5d64
56.    Mehmood, S. (2021, March 11). How is AI Redefining the Future of eCommerce Industry? Read Write. https://readwrite.com/how-is-ai-redefining-the-future-of-ecommerce-industry/
57.    Artificial Intelligence in Ecommerce: How This Rapidly Evolving Tech Will Change the Online Storefront , Retrieved from ,  https://www.bigcommerce.com/articles/ecommerce/ecommerce-ai/
58.    C. (2021a, December 9). How Artificial Intelligence is transforming the E-commerce Industry. Medium. https://medium.com/@Countants/how-artificial-intelligence-is-transforming-the-e-commerce-industry-countants-scalable-custom-73ae06836d35
59.    C. (2021, December 9). How Artificial Intelligence is transforming the E-commerce Industry. Medium. https://medium.com/@Countants/how-artificial-intelligence-is-transforming-the-e-commerce-industry-countants-scalable-custom-73ae06836d35
60.    Marr, B. (2019, June 6). Artificial Intelligence In The Workplace: How AI Is Transforming Your Employee Experience. Forbes. https://www.forbes.com/sites/bernardmarr/2019/05/29/artificial-intelligence-in-the-workplace-how-ai-is-transforming-your-employee-experience/?sh=774de35453ce
61.    Armstrong, M. (2016b, November 18). The Future of A.I. Statista Infographics. https://www.statista.com/chart/6810/the-future-of-ai/

Recomonded Articles:

Author(s): Ms. Neeti Gupta

DOI: 10.5958/2321-5763.2017.00031.2         Access: Open Access Read More

Author(s): Halima Afroz Lari, Kuhu Vaishnava, Manu K S

DOI: 10.52711/2321-5763.2022.00041         Access: Open Access Read More

Author(s): C.L.Chandan, Neeti Gupta

DOI: 10.5958/2321-5763.2018.00030.6         Access: Open Access Read More

Author(s): Mridulesh Singh, Ankit Kumar Katiyar

DOI: 10.5958/2321-5763.2018.00076.8         Access: Open Access Read More

Author(s): Rashid Farooqi, Khalid Raza

DOI: 10.5958/2321-5763.2017.00045.2         Access: Open Access Read More

Author(s): Ishfaq Hussain Bhat, Soumya Singh

DOI: 10.5958/2321-5763.2018.00194.4         Access: Open Access Read More

Author(s): Rashika Chauhan, Damini Ohrie, Parul Rana, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00128.2         Access: Open Access Read More

Author(s): Awasthi Amit

DOI:         Access: Open Access Read More

Author(s): Aayush K., Vishal D., Hammad N., Manu K. S.

DOI: 10.5958/2321-5763.2020.00044.X         Access: Open Access Read More

Author(s): Thummala. Sudheer, Bodduluri. Sudhir

DOI: 10.5958/2321-5763.2018.00004.5         Access: Open Access Read More

Author(s): Gayatri M P, Asma Anam

DOI: 10.5958/2321-5763.2018.00186.5         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 



Recent Articles




Tags