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Author(s): Manmeet Kaur


DOI: 10.52711/2321-5763.2023.00026   

Address: Manmeet Kaur
Assistant Professor in Commerce, Govt. College for Women Narnaul, Haryana, India.
*Corresponding Author

Published In:   Volume - 14,      Issue - 2,     Year - 2023

The market has changed after covid-19. Aspects of consumers, their behaviour towards marketing, shopping and their decisions about to choose products have been changed nowadays. They are going and taking interest in online marketing. Use of online marketing has been spread at worldwide level. Consumers are looking and using online marketing due to its various advantages, it is now demand of market to work with online marketing for the marketers. They have to create work environment to satisfy their customers by using digital marketing also. Single traditional marketing is not for future growth of the organisations. Performing with new form of marketing which is digital marketing depends on the aspect of an organisation towards real base or assets required to implement and success of digital marketing. This study is an attempt to present some real assets for performing in better way with digital marketing. Consumers are rational. Their behaviour and buying decisions depends on their thinking about products quality, prices and many other issues which are considerable for them like their trust on company’s product, advertising, website presentation of products, quality of services etc. In the paper some important factors which are like real assets for the organisations to perform with digital marketing has been included and presented. The paper seeks to explain these factors.

Cite this article:
Manmeet Kaur. Digital Marketing Success Realities to Online Consumer Retention. Asian Journal of Management. 2023;14(2):155-8. doi: 10.52711/2321-5763.2023.00026

Manmeet Kaur. Digital Marketing Success Realities to Online Consumer Retention. Asian Journal of Management. 2023;14(2):155-8. doi: 10.52711/2321-5763.2023.00026   Available on:

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