Author(s):
Priyanka Garg, Anshika Garg
Email(s):
gargpriyanka039@gmail.com
DOI:
10.52711/2321-5763.2024.00049 
Address:
Priyanka Garg1*, Anshika Garg2
1Integrated Institute of Management and Technology, Ghaziabad, Uttar Pradesh, India.
2Sanskar Educational Group, Ghaziabad, Uttar Pradesh, India.
*Corresponding Author
Published In:
Volume - 15,
Issue - 4,
Year - 2024
ABSTRACT:
Maintaining brand presence through social media is a new trend in India. Few years back, only few MNC giants, telecom companies and local leading firms have their brand presence in social media such as Facebook and Twitter. Moreover, there are some companies that have created a separate department for social media communication for their brands. Many local firms have not yet incorporated brand communication through social media for their brands, or promotion of their products in social media not because of monetary matters, but of having inadequate awareness of the benefits of social media for brand communication. But it is hoped that, in the near future more and more firms will start this new era of marketing and brand communication through social media. This research report is intended to provide a detailed overview of what is social media marketing, and how social media marketing works as an enhancement tool for a business.
Cite this article:
Priyanka Garg, Anshika Garg. Impact of Social Media Marketing Strategies on Business Enhancement: A Comprehensive Analysis. Asian Journal of Management. 2024;15(4):315-0. doi: 10.52711/2321-5763.2024.00049
Cite(Electronic):
Priyanka Garg, Anshika Garg. Impact of Social Media Marketing Strategies on Business Enhancement: A Comprehensive Analysis. Asian Journal of Management. 2024;15(4):315-0. doi: 10.52711/2321-5763.2024.00049 Available on: https://ajmjournal.com/AbstractView.aspx?PID=2024-15-4-3
REFERENCES:
1. Ashish Kumar Srivastava, Saket Ranjan Praveer, Charu Yadav. Decision Variables of Purchase Intention: A Multivariate Analysis of Promotional Tools. Asian J. Management. 2011; 2(2): 51-56.
2. Ashish Kumar Srivastava, Saket Ranjan Praveer, Charu Yadav. Decision Variables of Purchase Intention: A Multivariate Analysis of Promotional Tools. Asian J. Management. 2011; 2(2): 51-56.
3. Divya Singh. Marketing Challenges and Opportunities during Recession. Asian J. Management. 2010; 1(1): 8-13.
4. Santhosh J., Anu Varghese, Penetration of Social Media in Sustainable Marketing. Asian J. Management 2014; 5(1): 67-68.
5. Syed Saleem Aquil, N. S. Baghel. A Study on Relevance of E- Business in India. Asian J. Management. 2014; 5(2): 268-271.
6. Somil Gupta, Shourya Gupta. New product launch through social media and point of sale promotion. Asian J. Management. 2014; 5(2): 183-187.
7. N. Srinivas Kumar. An empirical study on the influence of independent marketing variables on the purchasing decision of selected personal care products. Asian J. Management. 2015; 6(2): 128-134.
8. Sreeja K, KG Hemalatha. A Review on Business Excellence Models. Asian J. Management. 2016; 7(3): 236-244.
9. Bhuvana Venkat Raman, Shivangi Jaiswal. Impact of Social Media Marketing on Business Exposure and Customer Response: A Study on Educational Institutes of Chhattisgarh. Asian J. Management; 2017; 8(3): 815-818.
10. Sameer Jan Bhat, Sadaf Firdous. Social Media Influencing Customer Loyalty. Asian J. Management; 2017; 8(3): 930-933.
11. Mridusmita Das, Chimun Kr. Nath. Viewers’ understanding of The Marketing Communication through Media Advertisements of FMCG brands and its Impact on buying behaviour. Asian J. Management; 2017; 8(4): 1092-1102.