Author(s):
Ittequa Turkan, Sarbani Mitra
Email(s):
ittequa.141@gmail.com
DOI:
10.52711/2321-5763.2025.00017 
Address:
Ittequa Turkan1, Dr Sarbani Mitra2
1PhD (SRF) Scholar, Department of Commerce, University of Calcutta, Kolkata, West Bengal.
2Professor and Head, MBA-HRM, Indian Institute of Social Welfare and Business Management, Kolkata, West Bengal.
*Corresponding Author
Published In:
Volume - 16,
Issue - 2,
Year - 2025
ABSTRACT:
The fast fashion sector's rapid growth and popularity contribute to increasingly harmful environmental practices. Notably, the fashion industry stands as a major global polluter of freshwater due to its detrimental practices, including the use of cheap and hazardous textile dyes. Hence, it becomes essential to grasp consumer behaviours concerning the usage and disposal of clothing. This study aims to explore factors influencing consumer apparel disposal behaviour. Drawing from a conceptual framework, a research questionnaire was distributed among 158 respondents and analysed using Partial Least Square with SmartPLS 4. The results reveal a lack of environmental awareness among consumers regarding sustainable clothing disposal methods. They lack knowledge about proper disposal practices and available organizations or facilities for used clothing collection. To address this, the fashion industry and manufacturers should adopt sustainable manufacturing practices and embrace concepts like reverse supply chain management, facilitating seamless clothing disposal for consumers.
Cite this article:
Ittequa Turkan, Sarbani Mitra. Determinants Influencing Consumers’ Clothing Disposal Behaviour: An Analysis Via Smart PLS Approach. Asian Journal of Management. 2025;16(2):106-4. doi: 10.52711/2321-5763.2025.00017
Cite(Electronic):
Ittequa Turkan, Sarbani Mitra. Determinants Influencing Consumers’ Clothing Disposal Behaviour: An Analysis Via Smart PLS Approach. Asian Journal of Management. 2025;16(2):106-4. doi: 10.52711/2321-5763.2025.00017 Available on: https://ajmjournal.com/AbstractView.aspx?PID=2025-16-2-6
8. REFERENCE:
1. Acquaye, R., Seidu, R. K., Eghan, B., and Fobiri, G. K. Consumer Attitude and Disposal Behaviour to Second-Hand Clothing in Ghana. Scientific African. 2023; 21: e01887
2. Anderson, J.C., and Gerbing, D.W. Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach. Psychol. Bull. 1988; 103 (3): 411–423
3. Bhardwaj, V., and Fairhurst, A. Fast fashion: response to changes in the fashion industry. The International Review of Retail, Distribution and Consumer Research. 2009; 20(1): 165-173
4. Bianchi, C., and Birtwistle, G. Consumer clothing disposal behaviour: A comparative study. International Journal of Consumer Studies. 2012; 36(3): 335-341
5. Bianchi, C., and Gonzalez, M. Exploring Sustainable Fashion Consumption among Eco-Conscious Women in Chile. The International Review of Retail, Distribution and Consumer Research. 2021; 31(4): 375-392
6. Birtwistle, G., and Moore, C. M. Fashion Clothing—Where Does it All End Up? International Journal of Retail and Distribution Management. 2007; 35: 210-216
7. Brewer, M. K. Slow fashion in a fast fashion world: Promoting sustainability and responsibility. Laws. 2019; 8(4): 24
8. Chen, S. C., and Lin, C. P. Understanding The Effect of Social Media Marketing Activities: The Mediation of Social Identification, Perceived Value, and Satisfaction. Technological Forecasting and Social Change. 2019; 140: 22-32
9. Chen, B., and Lee, J. Household waste separation intention and the importance of public policy. International Trade, Politics and Development. 2020; 4(1): 61-79
10. Doeringer, P., and Crean, S. Can Fast Fashion Save the US Apparel Industry?. Socio-Economic Review. 2006; 4(3): 353-377
11. Fenitra, R. M., Handriana, T., Usman, I., Hartani, N., Premananto, G. C., and Hartini, S. Sustainable clothing disposal behavior, factor influencing consumer intention toward clothing donation. Environmen. 2021; 28(1): 1-15
12. Fernie, J., and L. Sparks. 1998. Logistics and Retail Management, Insights into Current Practice and Trends from Leading Experts. London: Kogan
13. Fornell, C. and Larcker, D.F. Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics, Journal of Marketing Research. 1981; 1(1): 382-388
14. Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E. and Tatham, R.L. 2009, Análise Multivariada de Dados, Bookman Editora, Porto Alegre
15. Hair, J.F., Hult, G.T.M., Ringle, C.M., Sarstedt, M. and Thiele, K.O. Mirror, Mirror on The Wall: A Comparative Evaluation of Composite-Based Structural Equation Modelling Methods, Journal of the Academy of Marketing Science. 2017; 45(5): 616-632
16. Hassan, S. H., Yeap, J. A. L., and Al-Kumaim, N. H. Sustainable Fashion Consumption: Advocating Philanthropic and Economic Motives in Clothing Disposal Behaviour. Sustainability. 2022; 14: 1875
17. Ho, T. T. H., Vu, T. N. P., and Vu, H. M. Determinants influencing consumers purchasing intention for sustainable fashion: Evidence from Ho Chi Minh City. The Journal of Asian Finance, Economics and Business (JAFEB). 2020; 7(11): 977-986
18. Hulland, J. Use Of Partial Least Squares (PLS) in Strategic Management Research: A Review of Four Recent Studies. Strateg. Manag. J. 1999; 20 (2): 195–204
19. Joy, A., Sherry Jr, J. F., Venkatesh, A., Wang, J., and Chan, R. Fast fashion, sustainability, and the ethical appeal of luxury brands. Fashion Theory. 2012; 16(3): 273-295
20. Kaikobad, N. K., Bhuiyan, M. Z. A., Sultana, F., and Rahman, M. Fast fashion: Marketing, recycling and environmental issues. International Journal of Humanities and Social Science Invention. 2015; 4(7): 28-33
21. Khalil, M. S., Abdullah, S. H., Abd Manaf, L., Sharaai, A. H., and Nabegu, A. B. Examining the moderating role of perceived lack of facilitating conditions on household recycling intention in Kano, Nigeria. Recycling. 2017; 2(4): 18
22. Kong, H. M., Ko, E., Chae, H., and Mattila, P. Understanding Fashion Consumers’ Attitude and Behavioral Intention toward Sustainable Fashion Products: Focus on Sustainable Knowledge Sources and Knowledge Types. Journal of Global Fashion Marketing. 2016; 7(2): 103-119
23. Kumar, D. A., and Balakrishnan, V. Corporate Social Responsibility: Evaluation of Existing Practices at UAE. Asian J. Management. 2011; 2(3): 108-114
24. Kumar, and Kanchan. A Study of Factors affecting the level of Consumer’s buying behavior for Branded Apparels. Asian Journal of Management. 2018; 9(1): 155-161
25. Lai, C. C., and Chang, C. E. Clothing disposal behavior of Taiwanese consumers with respect to environmental protection and sustainability. Sustainability. 2020; 12(22): 9445
26. Linden, A. R. 2016. An analysis of the fast fashion industry
27. Mohd Thas Thaker, H., Khaliq, A., Ah Mand, A., Iqbal Hussain, H., Mohd Thas Thaker, M. A. B., and Allah Pitchay, A. B. Exploring The Drivers of Social Media Marketing in Malaysian Islamic Banks: An Analysis Via Smart PLS Approach. Journal of Islamic Marketing. 2021; 12(1): 145-165
28. Morgan, L. R., and Birtwistle, G. An Investigation of Young Fashion Consumers’ Disposal Habits. International Journal of Consumer Studies. 2009; 33: 190-198
29. Pagiaslis, A., and Krontalis, A. K. Green Consumption Behavior Antecedents: Environmental Concern, Knowledge, and Beliefs. Psychology and Marketing. 2014; 31(5): 335-348
30. Park, H. J., and Lin, L. M. Exploring Attitude–Behavior Gap in Sustainable Consumption: Comparison of Recycled and Upcycled Fashion Products. Journal of Business Research. 2020; 117: 623-628
31. Parveen, A. Sustainable Consumption: A Perspective of Apparel Consumers. Think India Journal. 2019; 22(17): 4458-4467
32. Pingki, M. J., and Kuntala, H. N. Influencing factors of young consumers clothing disposal habits in Bangladesh. International Journal of Innovative Science, Engineering and Technology. 2021; 8(2): 124-131
33. Shakya, A., and Swami, C. 2021. Disposal Behaviour and Practices of Post-Consumer Apparel Waste
34. Shim, S. Environmentalism and Consumers’ Clothing Disposal Patterns: An Exploratory Study. Clothing and Textiles Research Journal. 1995; 13: 38-48
35. Skov, L. Hong Kong Fashion Designers as Cultural Intermediaries: Out of Global Garment Production. Cultural Studies. 2002; 16(4): 553-569
36. Srivastva, A. K. Traditional Solutions to Encounter Global Warming. Asian J. Management. 2010; 1(1): 22-25
37. Wilhelm, W. The Relationship between Student Knowledge of Sustainability Concepts and Product Choice. In MEA 2009 Conference Proceedings (p. 98). Newport Beach, CA: Marketing Educators’ Association. 2009
38. Yadav, R., and Pathak, G. S. Young Consumers' Intention Towards Buying Green Products in a Developing Nation: Extending the Theory of Planned Behavior. Journal of Cleaner Production. 2016; 135: 732-739.
39. Yan, R. N., Diddi, S., and Bloodhart, B. Predicting clothing disposal: The moderating roles of clothing sustainability knowledge and self-enhancement values. Cleaner and Responsible Consumption. 2021; 3: 100029
40. Yee, W. L., Hassan, S. H., and Ramayah, T. Sustainability and philanthropic awareness in clothing disposal behavior among young Malaysian consumers. Sage Open. 2016; 6(1): 2158244015625327
41. Zamani, B., Sandin, G., and Peters, G. M. Life Cycle Assessment of Clothing Libraries: Can Collaborative Consumption Reduce the Environmental Impact ohaf Fast Fashion?. Journal of Cleaner Production. 2017; 162: 1368-1375
42. Zhang, B., Zhang, Y., and Zhou, P. Consumer attitude towards sustainability of fast fashion products in the UK. Sustainability, 2021; 13(4): 1646.