The purpose of this paper is to determine the differences in customers’ perception towards service quality dimensions of E-banking in public and private banks. A convenience sampling technique was used to recruit 320 customers through a well designed questionnaire from Public and Private Banks of NCR, India. Data has been analysed by Reliability test, Factor analysis, Descriptive analysis and Independent sample t-test. Results of t-test indicate that perception of the customers on all service quality dimensions of E-banking between the public and private banks is significant.
Cite this article:
Fozia. Service Quality Dimensions of E-banking: An Empirical Analysis in India. Asian J. Management; 6(3): July-Sept., 2015 page 235-240. doi: 10.5958/2321-5763.2015.00034.7