ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Mahamudul Hasan, Asma Akter Mohua

Email(s): hasanmktpstu@gmail.com , Mohuapstu.bba@gmail.com

DOI: 10.5958/2321-5763.2020.00023.2   

Address: Mahamudul Hasan, Asma Akter Mohua
Department of Marketing, Patuakhali Science and Technology University, Dumki, Patuakhali-8602.
*Corresponding Author

Published In:   Volume - 11,      Issue - 2,     Year - 2020


ABSTRACT:
The purpose of this study is to analyze the factors influencing online non-mainstream news consumption in Bangladesh. This study is descriptive and based on Primary and secondary data. This study used structured questionnaire survey for collecting data from 165 respondents. In this study, survey data were analyzed to observe respondents’ demographic profileand test the hypothesized relationships. Pearson’s Chi square and logistic regression techniques have been used through most common M.S. Excel and SPSS 20.0 software. Education level of consumers and their Trust on non-mainstream news portal are significant determinants of on non-mainstream news consumption. Interest level of consumer showed insignificant effect on non-mainstream newspaper consumption. The categorized effect of Gender is insignificant


Cite this article:
Mahamudul Hasan, Asma Akter Mohua. Factors Influencing Online Non-main stream News Consumption in Bangladesh. Asian Journal of Management. 2020;11(2):147-153. doi: 10.5958/2321-5763.2020.00023.2


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