ISSN

2321-5763 (Online)
0976-495X (Print)


Author(s): Kanimozhi S., Hariharan P.

Email(s): kaniatcruz@gmail.com , hariharanp3111998@gmail.com

DOI: 10.52711/2321-5763.2023.00009   

Address: Kanimozhi S.1, Hariharan P.2
1Assoicate Professor, Hallmark Business School, Santhapuram, Trichy - 620102, Tamilnadu, India.
2MBA Student, Hallmark Business School, Santhapuram, Trichy - 620102, Tamilnadu, India.
*Corresponding Author

Published In:   Volume - 14,      Issue - 1,     Year - 2023


ABSTRACT:
Recent decades have witnessed the sudden shift by majority of the people towards the use of refined oil for both domestic and commercial purposes to prevent them from heart attack, cholesterol, blood pressure, etc. However, cold pressed oil consumption is also attractive nowadays owing to its health benefits. This research study is significant to understand the customer preferences towards edible oil such as refined oil and cold-pressed oil. The study aimed to analyse the factors affecting the purchase decision of the customers towards refined oil and cold-pressed oil. The results revealed that the purchase of refined oil or cold-pressed oil depends upon the consumers’ interests, attitudes and their willingness to buy. The consumers of refined oil, cold-pressed oil or both preferred it for its quality and health benefits. There was a drastic shift from refined oil to cold-pressed oil, owing to health factors, advice from their doctors and peer influence. A majority of the respondents preferred using cold-pressed oil because they were influenced by their ancestors, advertisements and recommendations by friends and relatives. There was no significant difference in the preference of consumers towards the price factors of refined oil, cold-pressed oil or both. The customers of cold-pressed oil show greater preference towards it and like to continue the same as they are conscious about the health benefits. However, the packaging of the cooking oil should be taken care.


Cite this article:
Kanimozhi S., Hariharan P.. A Study on the Customer Preference and Purchase Decision of Refined Oil and Cold-Pressed Oil among Households in India. Asian Journal of Management.2023;14(1):52-6. doi: 10.52711/2321-5763.2023.00009

Cite(Electronic):
Kanimozhi S., Hariharan P.. A Study on the Customer Preference and Purchase Decision of Refined Oil and Cold-Pressed Oil among Households in India. Asian Journal of Management.2023;14(1):52-6. doi: 10.52711/2321-5763.2023.00009   Available on: https://ajmjournal.com/AbstractView.aspx?PID=2023-14-1-9


REFERENCES:
1.    https://www.statista.com/outlook/cmo/food/oils-fats/edible-oils/india#revenue accessed on 30th June, 2022.
2.    https://dfpd.gov.in/oil-division.htm accessed on 30th June, 2022.
3.    Hasan S.A., and Khan M.Z. The Impact of Packaging Characteristics on Consumer Brand Preference. South Asian Journal of Management Sciences. 2009; 3(1): 1-10.
4.    Ali Z., Aslam M., and Rasool S. Factors Affecting Consumption of Edible Oil in Pakistan. IOSR Journal of Business and Management. 2013; 15(1): 87-92.
5.    Santhoshi E., Kodali S. Consumer Buying Behavior towards Cold Pressed Edible Oils. Just Agriculture; 2022, 2(5): 1-3.
6.    Arya V., Vikash and Kiran. Consumer behaviour with regard to consumption of edible oil in Hisar. Journal of Pharmacognosy and Phytochemistry. 2021; 10(1S): 350-355.
7.    Ali E.M., Begum A.A.V. Buying Behaviour of Consumers of Edible Oil - A Study of Tiruchirappalli City. IJRAR. 2019; 6(1): 260-264.
8.    Mittal S. Emerging Global Trend in Edible Oil Industry. Innovation in Global Business and Technology. 2010; 190-198.
9.    Kumar M.P.S. Brand preference and buying decision. African journal of marketing management. 2014; 6(2): 17-26.
10.    Srivastava T. K. Study On Impact Of Sales Promotion On Brand Loyalty Of Generation-Z For Edible Oil. International Research Journal of Marketing and Economics. 2018; 5(2): 84-104.
11.    S.H. Honnalli, Jyoti Balagar. Branding Commodity. Asian J. Management 2(3): July-Sept., 2011 page 154-156.
12.    Atul Pandey, Sachin Bhardwaj, Sanjay Mishra. An empirical study of organized retailers and their impact on consumer’s buying behavior. Asian J. Management 5(2): April-June, 2014 page 121-124.
13.    Muhammad RehanMasoom, Syed Habib Anwar Pasha, S.M. Asif-Ur-Rahman. Consumer Attitude towards the quality of Perishable Foods in Dhaka City: An Empirical Study. Asian J. Management; 6(3): July-Sept., 2015 page 181-192.
14.    Suraj Kushe Shekhar, Raveendran P.T. Product Packaging and Competitive Advantage. Asian J. Management. 2016; 7(1): 01-04 doi: 10.5958/2321-5763.2016.00001.9
15.    Ravindra Bhardwaj. Impacts of Organic Foods towards the Attitude of Students in Kanpur. Asian J. Management; 2017; 8(4):1089-1091. doi: 10.5958/2321-5763.2017.00166.4
16.    Trinankur Dey, L S. Sharma. A Study on Consumers and Place of Purchase for Select Fast Moving Consumer Goods. Asian J. Management; 2017; 8(4):1177-1190. doi: 10.5958/2321-5763.2017.00179.2
17.    Debasis Pani, Sunil Kumar Pradhan. Integrating effect of Consumer Perception on buying Intention: A Conceptual Model of buying behaviour for Tribal Handicrafts Products. Asian J. Management; 2017; 8(4):1149-1158. doi: 10.5958/2321-5763.2017.00175.5
18.    R. Shridhar, Radhika Shrivastava. Role of Packaging on Consumer Buying Behaviors. Asian Journal of Management. 2018; 9(1):733-740. doi: 10.5958/2321-5763.2018.00114.2
19.    Ruddhika Ardey, Rithika S, Nikhita Singh, Smita Mehendale. Impact of Green Marketing on Consumer Buying Behaviour –A Methodological and thematic Review. Asian Journal of Management. 2018; 9(1):802-806. doi: 10.5958/2321-5763.2018.00126.9

Recomonded Articles:

Author(s): Rajesh Kumar, C.K. Raju, K. L. Singh

DOI:         Access: Open Access Read More

Author(s): Preeti Sodhi, Pratibha Thapa

DOI:         Access: Open Access Read More

Author(s): K. Rajesh Kumar, C. Kandasamy

DOI:         Access: Open Access Read More

Author(s): R. Shridhar, Radhika Shrivastava

DOI: 10.5958/2321-5763.2018.00114.2         Access: Open Access Read More

Author(s): Gilbert P. Valdez Jr.

DOI: 10.52711/2321-5763.2021.00014         Access: Open Access Read More

Author(s): Rashid Farooqi, Khalid Raza

DOI: 10.5958/2321-5763.2017.00045.2         Access: Open Access Read More

Author(s): AniketGawas, Niyati, Pratik Kulkarni, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00119.1         Access: Open Access Read More

Author(s): Bala Sendhil Kumar. G, Kalairasan Karthik. P

DOI:         Access: Open Access Read More

Author(s): Pravin Jadhav

DOI:         Access: Open Access Read More

Author(s): Nishi Shubhita Rakesh, Shreya Nanda, VishakhaRaghav, Smita Mehendale

DOI: 10.5958/2321-5763.2018.00131.2         Access: Open Access Read More

Author(s): M. Vasudevan, V.M. Senthilkumar

DOI: 10.5958/2321-5763.2017.00085.3         Access: Open Access Read More

Author(s): Suraj Kushe Shekhar, Tony. P. Jose

DOI: 10.5958/2321-5763.2017.00068.3         Access: Open Access Read More

Asian Journal of Management (AJM) is an international, peer-reviewed journal, devoted to managerial sciences. The aim of AJM is to publish the relevant to applied management theory and practice...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2321-5763 



Recent Articles




Tags