Author(s):
Sumi K K, Vishwa Narayan S, Manu K S
Email(s):
manu.ks@christuniversity.in
DOI:
10.52711/2321-5763.2024.00032 
Address:
Sumi K K1, Vishwa Narayan S1, Manu K S2
1Student, School of Business and Management, Christ (Deemed to be University), Bangalore.
2Associate Professor, School of Business and Management, Christ (Deemed to be University), Bengaluru.
*Corresponding Author
Published In:
Volume - 15,
Issue - 2,
Year - 2024
ABSTRACT:
In today's digital age, the E-commerce sector is experiencing a profound transformation driven by Artificial Intelligence (AI). The study delves into the ways AI is reshaping the E-commerce landscape, highlighting its impact on customer experiences, marketing strategies, supply chain management, and overall business operations. As AI technologies continue to evolve, businesses in the E-commerce domain must adapt and embrace these changes to stay competitive and meet the evolving expectations of consumers. This article explores the numerous facets of AI in E-commerce and underscores its role as a game-changer in the industry. Further the study focuses on the main challenges of implementing AI techniques in E-Commerce sector.
Cite this article:
Sumi K K, Vishwa Narayan S, Manu K S. Applications of Artificial Intelligence in E-Commerce – From Clicks to Convictions. Asian Journal of Management. 2024;15(2):205-0. doi: 10.52711/2321-5763.2024.00032
Cite(Electronic):
Sumi K K, Vishwa Narayan S, Manu K S. Applications of Artificial Intelligence in E-Commerce – From Clicks to Convictions. Asian Journal of Management. 2024;15(2):205-0. doi: 10.52711/2321-5763.2024.00032 Available on: https://ajmjournal.com/AbstractView.aspx?PID=2024-15-2-18
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